Archive For Month: June 2016

Proper Email List Etiquette (Don’t Spam People)

By Nick Leffler
Door with mail hole that says no junk mail. Email List Etiquette puts you in a better position.

Sending an email that’s seen as spam could have a cost for your business. Learning proper email list etiquette is easy and your business will look good for practicing it. Every day billions of emails are sent all over the globe. Most of those emails are spam. If you aren’t careful and learn the basics about email etiquette,…

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Why I Do What I Do

By Nick Leffler
Why I Do What I Do: Making Business Goals and Meeting Business Goals

Every business needs a why behind it. Why it was started, why it’s still here, and why it should exist 10 years from now. I wanted to share the why and more behind my business. Exprance started out after I built a course to help people build their personal brand website, portfolio, and blog. I created this website…

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SEO Purpose: Does It Really Have One?

By Nick Leffler
SEO Purpose: Does it Really Have One?

Getting traffic to your website is a laborious task. It seems like everywhere you look another company is trying to tighten their grips on organic traffic to your website. SEO is often at odds with search engines but it can work together with them also. The purpose of SEO should really be about aligning your goals with…

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What To Look For In A Good Web Designer Before You Hire Them

By Nick Leffler

Get a simple list of questions you can ask someone before you hire them to design your business website. You don’t want someone who is only a designer but you also don’t want someone who’s not up to speed on design. There’s a balance and these questions will help you get the best person for the job.

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Master The Start Of Your Small Business Blog

By Nick Leffler
Woman typing on a laptop with text overlay: How to start a small business blog.

You realize how important a small business blog is to your success online. Isn’t that why you’re here? Content is king when it comes to the Internet and getting people to care about how your business can help them. If you don’t have something awesome, unique, and helpful, your small business website will be limited…

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Build Lasting Client Relationships: Make Friends Not Sales

By Nick Leffler
Build Lasting Client Relationships: Make Friends Not Sales. Picture: Business man in suit with jacket off fixing his bicycle tire.

Think of a company you love doing business with. One that you’re passionate about and going to them is a no-brainer. You know, the one who, even if the competition is cheaper, you won’t ever jump ship. That’s the company you want to look towards to learn how to build lasting client relationships. For me one of…

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4 Blogging Tips For Beginners To Make A Successful Blog

By Nick Leffler
4 blogging tips for beginners overlaid over man writing on a notepad with laptop in the background.

Getting started with anything is usually an overwhelming process. Have you ever felt overwhelmed at first when you started learning something new? Blogging is no different. These 4 blogging tips for beginners are meant to help you feel a bit less overwhelmed. There’s a learning process that goes into blogging that takes time and patience. Don’t…

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Website vs Mobile App: What Should Be Your Focus?

By Nick Leffler
Website vs Mobile App: Where should you spend your money? Laptop sitting on a table with graph paper also.

It’s impossible to miss news that mobile devices are taking over traditional computers in both sales and usage. Everywhere you look there’s news about smartphone and mobile apps rapidly on the rise. The rise isn’t just on mobile apps though, which is why the question remains, website vs mobile app? It’s easy to see the…

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