Archive For Month: September 2016

Tips To Set Up Your Successful Yelp Business Profile

By Nick Leffler
Tips To Set Up Your Successful Yelp Business Profile

Yelp is still the cornerstone of online business review directories. As a small business, your Yelp business profile gives you direct reach to consumers looking to buy what you sell. Other business directories existed before Yelp, and many have arrived after filling niches, but Yelp remains the biggest and most used. This article will help you…

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Is Yelp Advertising Worth The Cost For Your Small Business?

By Nick Leffler
Is Yelp Advertising Worth The Cost For Your Small Business?

Before you even sign up for a free Yelp account, read this to prepare. As soon as you sign up for a Yelp account, their sales people will contact you to sign up for Yelp advertising. Make sure you’ve already made a decision before you commit to or reject anything.

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Increase Website Conversion Rates On Every Page

By Nick Leffler
Every page is an opportunity to increase website conversion rates.

Your small business online presence depends on converting visitors into customers. That means it’s important to try an increase website conversion rates however you can. Breaking down the goal of a small business website down even further, every page should have a purpose and help convert visitors. There is a difference between a landing page…

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Referrals Aren’t All The Same: Grow Your Small Business Early

By Nick Leffler
Referrals Aren't The Same: Grow Your Small Business Early

When you’re starting your small business and also in the first several years, customer referrals are a powerful way to build business. Referrals that you get for your business aren’t always what you might think, though. People don’t refer customers to you just because. There are two major reasons why someone might refer a customer to…

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How to Fill Out Your Instagram Profile For Business

By Nick Leffler
How to Fill Out Your Instagram Profile For Business

Your small business won’t be taken seriously unless your brand is consistent across all platforms. That means any social media networks you have a profile on, you should be active on with a fully complete profile. This post will help you set up your complete Instagram profile so it’s consistent with your brand and gives a great first impression.

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Complete Your Small Business LinkedIn Company Page

By Nick Leffler
Complete Your Small Business LinkedIn Company Page Social Media

Having a presence for your business online may seem like a daunting task. All the profiles you need to create AND maintain. A LinkedIn company page is another one that you should be creating for your business. Setting things up right and using some tricks to streamline your online presence can make your job marketing…

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Complete Your Small Business Facebook Page

By Nick Leffler
Complete Your Small Business Facebook Page

Facebook is the largest social media network. For all the places your business should be presence, Facebook might be the one that’s not optional. That means your Facebook page is an important part of your business being online. Completing your Facebook page and making sure each part of your page represents your business will help it be seen online.…

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Complete Your Small Business Twitter Profile

By Nick Leffler
Complete Your Small Business Twitter Profile

If you’ve ever tried to find customers on social media and walked away disappointed and discouraged, you’re not alone. Taking advantage of the business opportunities of Twitter isn’t easy for a social media newcomer without guidance. When you’re starting out, taking the time to set up your Twitter profile will help you reach social media success. Google indexes…

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5 Search Optimization Tools You Can’t Live Without (And Shouldn’t)

By Nick Leffler
5 Search Optimization Tools You Can't Live Without (And Shouldn't)

This post was recently updated with an advanced keyword research tool on December, 26, 2016. In case you missed it, the last post on The Online Presence Blog was about blogging tools you can’t live without. This week is all about optimizing blog posts for search with search optimization tools that make it easier. Even…

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