Archive For Month: October 2016

Facebook Advertising Strategy: Make Your Dollars Work Efficiently

By Nick Leffler
Facebook Advertising Strategy: Make Your Dollars Work Efficiently

Have you tried Facebook advertising and failed? I sure have. Understanding the basics is your first step to making it succeed for you. These steps will help you solve the problem of making Facebook advertising work more effectively for you. The problem with Facebook advertising seems not to be having an ad that’s clicked but rather having an ad…

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How Should I Promote My New Business To Grow My Customer Base

By Nick Leffler
How Should I Promote My New Business To Grow My Customer Base

When starting your business the most difficult part is finding your first customers. Your job is to get the word out there because you’re not established and nobody knows what you do. The big questions is: how do you go from 0 to getting your first customer. There’s no way to get around putting in…

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How To Use a Nextdoor Business Page To Reach Local Customers

By Nick Leffler

General social media networks are hard to reach people on. There are many opportunities on niche social media networks, though. Learn how to sign up and fill out your Nextdoor business page to reach local customers. It’s a localized social media network which means less competition and more opportunity for you.

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What To Post On Your New Social Media Accounts When Starting Out

By Nick Leffler
What To Post On Your Business' New Social Media Accounts When Starting Out

I’m sure like many you’ve experienced challenges starting your small business. Social media is another challenge if you haven’t done it before. The most common question is: what do you post on your business’ new social media accounts? You can’t set up your profile, start posting promotional messages about products or your business. You won’t see…

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Create Awesome Blog Posts: Three Steps You Should Never Miss

By Nick Leffler
Three steps to create awesome blog posts.

Writing a good blog post is never easy. There are so many topics to choose from. Staying on topic is also a challenge. You want to go with what sounds interesting now and not what fits your overall blog, right? These three things will help you create awesome blog posts by looking at the bigger picture…

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Meet Expectations, Create An Always On Brand Presence

By Nick Leffler
Always be on with your brand presence.

Most of us realize that people live in a fast paced world and expectations are high for quick access to everything. The information we’re looking for is always available at our fingertips and we expect it to be. At home we have a smartphone in hand and a laptop within a few steps. Out and about…

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Know Your Website Goal Before You Start Doing Anything

By Nick Leffler
Know Your Website Goal Before You Start Doing Anything

Towards the end of every year billions of people are making their new years resolutions. Those are our personal goals for the next year but what about the goals for our business? There’s the overall business goal and then each piece of building your business will also have a gaol, including your website goal. A website…

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Connect With Customers By Showing Your Brand Personality

By Nick Leffler
Connect With Customers By Showing Your Brand Personality

Have you thought about what your brand personality is? What are you trying to communicate to your customers to create an emotional connection? Over the long run your brand personality will decide how well received your small business is with potential customers. It can mean you either successfully find a place in customers hearts or are…

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The Biggest Job Hunting Mistake You Can Make And How To Avoid It

By Nick Leffler
The Biggest Job Hunting Mistake You Can Make And How To Avoid It

The marketplace for jobs is getting better everyday for employees, every day slightly easier to find openings. That doesn’t mean it’s easy to find a new job, though. You don’t want to make the most common job hunting mistake either. Even in the most stable job markets, looking for a job is unpredictable and keeping…

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