The Online Presence Blog

For Small Businesses

Get Setup For Success With Google Analytics For Beginners

Get setup for success with Google Analytics for beginners

That first time you open Google Analytics after signing up is overwhelming, to say the least. Do you remember opening it for the first time? It’s a great tool for tracking visitors, goals, growth, and more. It’s also a tool that does so much, it’s overwhelming for the average user when you first open it…

Telling a Story with Graphics

Two young men sitting on a park bench talking to each other, telling a story with graphics.

You have a new website, you’ve learned the ropes of social media. The last remaining question is, how do you tell a story with graphics that will pique viewer curiosity? Telling a story with graphics that links a person to the story you tell in the content of your website is a great way to…

How To Stop Shopping Cart Abandonment?

How Can You Stop Shopping Cart Abandonment?

When visitors come to your eCommerce store, there is some mystery about what’s going through their head. A visitor may find a product, add it to their cart, and go all the way to the checkout page. Once they’re at the checkout, they may vanish and that is the elusive cart abandon that’s so common…

The Easiest Way To Create the Perfect Size Social Media Image

Social media icons with easy social media images.

There’s a lot of information out there to help figure out what the correct dimensions are for social media images. Infographics, templates, documents, charts, etc. all try to cover this basic information. While I love this information and the infographics are super helpful, (see the infographic at the end of this post) they leave something…

Building Brands Online

Consistency In Building Brands Online

Building a personal or business brand online isn’t easy. Displaying the consistency across multiple online channels is a necessary part of the brand but it’s also something that’s difficult to keep up. It’s important for businesses to have an online presence that is as consistent as the offline presence. Keeping the Brand Imagine if one time you went…

Where Should I Build My Portfolio

Build a Portfolio

This is the last installment of my building your personal brand online series of posts. I started with determining whether to go with a brand page or a website. I then went into where the best place is to blog. Now it’s time to go into the best place to build your portfolio. Your portfolio…

Where’s the Best Place to Blog

I lied in my last post about writing this one next, but I didn’t do that on purpose, I forget about the holidays sometimes and what it can do to time. I am following through with it though and writing about the importance of the two major types of content you are going to need…

Celebrating One Year of Helping People Build Their Personal Brand

celebrate

It has been over one year since my first post on this website helping people build their personal brand. The course I created for Udemy has changed names many times and I did a lot of work on it. I even put a modified version of it up on Skillshare which has become a better…

Where Should I Build My Personal Brand?

Where Should I Build My Personal Brand?

Building your online brand  is easier now than it’s ever been before. There are not only a myriad of social media sites out there which help you network in real-time to people all over the world but also many sites where you can publish content. There’s even some bleed-over now between social media and content…

Reflecting on WordCamp Sacramento

Reflecting on WordCamp Sacramento

Early last month I became aware of a great event happening in my backyard which I had previously not known about. Through chance, I had a conversation with the good people at Beaver Builder and saw them talking about WordCamp Sacramento happening the next day. It had already been sold out so I was sort…

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