Every day I see somebody asking for a recommendation for a good business in any number of industries on the Nextdoor app. Nextdoor realized referrals were popular so they decided to make it official for neighbors.
Now they’re making it official for businesses too.
Nextdoor business pages are how they went about it. It’s a great way to reach local customers around your business if you’re in one of the major categories in your local area on Nextdoor. Not only that but your reach can expand as more people recommend your small business.
As a small business owner, you’ll be able to see recommendations, track your recommendation reach, have your customers write recommendations, and reply to recommendations.
You’ll have to first set up your Nextdoor business page which I’ll cover. Next, it’s up to you to get the ball rolling for recommendations. You’ll start out with no recommendations and no reach. That means no neighbors will be able to see your business.
The first thing you’ll need to do is either set your business up on Nextdoor or claim your business if your business already has a business page. You’ll then need to complete your profile with a logo, business name, greeting, and contact information. With all of that, you’ll be ready to ask previous customers to recommend you.
We can help set up your Nextdoor business page also if you want to skip all of this.
Setting Up Your Nextdoor Business Page
If you’re already on Nextdoor then you won’t have to create an account. Even if you’re not on Nextdoor, setting up a Nextdoor business page is easy.
You can start by going through the Nextdoor business page setup wizard (I’m calling it that but it’s not the official name).
Select if you’re an individual operating under your name or if you have a business name.
If you select individual for your Nextdoor business page you’ll have to either log in with your personal Nextdoor account or create a new business account. Neither of the account types cost any money.
Once you enter your name, email address, and a password to create your account (or sign in with your personal account) you’ll see the screen below.
You’ll want to complete your profile with all the required fields plus be sure to include at least one service category that fits your business. It’ll auto-complete as you type to find categories.
The two boxes for Nextdoor member or Public should both be checked. It’s best to maximize your business exposure and these options will do it.
Your individual business page will be set up but with basic information. You can skip the next section and move down to setting up your Nextdoor business page to learn more about putting all the info in your page to make it look good.
When you select business on the first screen you’ll have to search if your business already exists. To search you’ll have to type your business name and the city, state, or zip code.
Nextdoor will search to see if your business already exists.
Your business will either show up in the list ready for you to claim (just click the claim button!) or you’ll have to set up your business page from scratch (not hard).
If your small business isn’t in Nextdoor yet you’ll have to set it up. Just click on the Create your business page link to continue through the wizard.
Whether you find your business in Nextdoor already or not, you’ll have to either log into your personal Nextdoor account or fill out your name, email address, and password to create a new Nextdoor business account.
If you sign in using your personal account, your business account will be linked to it. It’s easy to switch between your personal and business account by clicking your picture in the top right corner of the screen.
Whether you set up your business as an individual or a business, setting up your Nextdoor business page is the same.
Set Up Your Nextdoor Business Page
Your business name will already be there because you searched for it and Nextdoor remembers that.
One of the most important pieces, though, is your photo or logo. If you set up your Nextdoor business page as an individual you’ll want to use a picture of yourself. If you set it up as a business, use your business logo.
Whichever you choose, make sure it’s high quality. I used a 512 pixel by 512-pixel square logo and it fits perfectly. Don’t use any other dimension besides a square, it’ll get cut off and look funny.
Your greeting message is the next piece of your Nextdoor business page. This part is important because it’s one of four prominent pieces of information about your business on your business page.
Don’t try to sell people anything in the greeting, just be warm and personable. Be honest and tell what you do special for your customers. The basic information all shows up prominently on your page but the contact information is where it all comes together.
Everything in the contact information section is important. If you leave out one piece of information, you may be denying your customer their preferred way of contacting you.
Your business address is used to display a large map on your Nextdoor business page. It’s also seen below your greeting along with your phone number.
All other contact information is hidden behind a more info link. When a visitor clicks the more info link they’ll see everything including your business name, greeting, address, hours, phone number, email address, and website.
This is what visitors see when they visit your business page.
The last piece of information you’ll need to include for your profile is service categories. These will help Nextdoor categorize your business to help people find you.
The recommendations section of Nextdoor allows people to browse businesses by categories. The more accurate you are with your category selection, the more likely your business will be found by neighbors.
Make sure after changing anything in each section you click the update button.
Now that you have your business page set up, there are also some tools Nextdoor gives you to manage it all.
Manage Your Business Page
This is the dashboard where you can learn all about how your business is doing on Nextdoor. You’ll see the number of recommendations from neighbors you’ve received. You’ll also see how far your business reaches into the local Nextdoor community.
The neighborhoods section shows how many neighborhoods can see your business page. Neighbors show you the number of people in those neighborhoods who can see your business page.
Along with the statistics, there’s a nice map view that shows you the neighborhoods your business page reaches. You can click on each neighborhood to see how many recommendations are available in and near that neighborhood.
You’ll start out with no recommendations and nobody will see your business page in Nextdoor.
It’s your job to get the ball rolling by sharing your Nextdoor recommendation link with people. Ask some of your previous happy customers if they wouldn’t mind taking a few minutes to recommend you on Nextdoor.
To point your customers to make recommendations, you just have to use one of the buttons in the “to be seen by neighborhoods, share your page to get recommendations” section. You can send a pre-created email from Nextdoor or use the copy link button to send your own email or message. You can even easily share your link on Facebook or Twitter.It just takes one recommendation on Nextdoor and you'll reach thousands of neighbors. Click To Tweet
It just takes one recommendation to be seen which will then increase your chances of being seen by even more neighbors!
You need to make the snowball and start it rolling. As you get more recommendations you’ll reach more people and then grow more.
Manage/Reply Neighbor Recommendations
Nextdoor gives you an easy place to go and see when a customer has recommended your business. The Neighbor comments tab shows who has recommended your business and allows you to reply.
You can see limited information about the neighbor who recommended you. You’ll see things like their first name and last initial, their neighborhood, and of course their recommendation. Neighbors do have the option to write a message or make a recommendation without letting the business see it.
When a neighbor recommends your business, it looks like this:
This is your only opportunity to write to neighbors from your business page. Make sure you take advantage of that and thank them for their recommendation.
That’s it for setting up and managing your Nextdoor business page. Nextdoor also provides a help page that may provide a few more tips for your Nextdoor business page. Some of the images on this page came from the Nextdoor help page.
Advertising On Nextdoor
There are some opportunities for advertising on Nextdoor but it’s more limited than platforms like Facebook.
I wrote three other blog posts that will help you get an idea of how advertising might work for you on Nextdoor. Here’s what to expect for your advertising options:
- Create a local event (the right way) that neighbors can come too.
- Post offers in the new Nextdoor offers section (still in pilot).
- A few advertising options for limited groups (real estate agents/brokers and large national brand with huge ad budgets).
- Venture into the unknown with Nextdoor ad brokers (questionable at best).
Grow Your Recommendations
Recommendations are referrals and the more your business and you are out there, the more likely you are to reach someone.
There are many places where you can reach customers on the Internet. Be sure you’re reaching customers and growing your business the right way.
Consumers use many different ways to find local businesses, not just Nextdoor, so being available on all local business directories is also necessary. You can make it easier on yourself with a good local business directory management service.
The first step to growing your business is to start building trust with potential customers. Be sure to book a free consultation if you would like to discuss your business goals and how to achieve them.