Learn About Brand Recognition

Is Yelp Advertising Worth The Cost For Your Small Business?

Is Yelp Advertising Worth The Cost For Your Small Business?

Before you even sign up for a free Yelp account, read this to prepare. As soon as you sign up for a Yelp account, their sales people will contact you to sign up for Yelp advertising. Make sure you’ve already made a decision before you commit to or reject anything.

Improve Your Chance Of Turning Customer Referrals Into Customers

Improve Your Chance Of Turning Customer Referrals Into Customers

Customer referrals are the most important source of new customers for your business. Referrals come from a lot of different places both online and offline but it doesn’t matter where they come from. If someone has worked with you before and they had a good experience, they’ll tell others about you. Referrals from customers are awesome because they…

Build Brand Authority With Conversations

Build Brand Authority With Conversations

When starting your business, cash flow is one of the biggest problems. Luckily there are some free advertising ideas you can use to build brand authority and grow your business. I was fortunate enough to give one of 25 free advertising ideas in this article for small business professionals. The idea I provided was to build authority by…

Why People Visit Your Business Online

Why People Visit Your Business Online with city street and people shopping in background

Times have changed since the days of finding a company in the yellow pages, on bulletin boards, and in-person referals. It was both easier and more difficult to find a good company. Doing business online has changed things, though. Understanding why people visit your business online is an important step towards setting goals. Before you spend time putting…

Growing Your Business With Online Brand Design

Learn to Grow Your Business Online

Your business should be online because that’s where a lot of your customers are. Online brand design will help you create an online presence that reaches your customer and helps grow your small business.

Learn to Approach Social Media Effectively

Learn to approach social media effectively.

Social media is an extremely powerful way to communicate directly with your customers. The key is to approach it as a way to communicate, though, never to sell. Learning to approach social media effectively is necessary to find any value in it. I’m going to cover three things you can do to help your business benefit from…

Be Where Your Customers Are

Be Where Your Customers Are - Hang Out Where They Hang Out

Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though,…

Is It Time To Consider A Small Business Rebrand?

Time for a small business rebrand

Has it ever seemed like your business isn’t moving ahead as fast as you’d like it to? Or growth seem a bit stale? It’s common for that feeling to creep into your mind once in a while. But how do you know if it’s a passing feeling, something bigger at play, or something a fresh…

Be An Instant Hit, Make A Recognizable Brand Online

Be An Instant Hit, Make A Recognizable Brand Online

Have you ever paused and thought about what makes a recognizable brand? Think about what you remember about some of the brands you run across, but not the billion dollar companies with massive marketing budgets. What are some of the small companies you’ve run across that still had a memorable brand? Without a recognizable brand,…

Telling a Story with Graphics

Two young men sitting on a park bench talking to each other, telling a story with graphics.

You have a new website, you’ve learned the ropes of social media. The last remaining question is, how do you tell a story with graphics that will pique viewer curiosity? Telling a story with graphics that links a person to the story you tell in the content of your website is a great way to…

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