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Why I Do What I Do

Why I Do What I Do: Making Business Goals and Meeting Business Goals

Every business needs a why behind it. Why it was started, why it’s still here, and why it should exist 10 years from now. I wanted to share the why and more behind my business. Exprance started out after I built a course to help people build their personal brand website, portfolio, and blog. I created this website…

Growing Your Business With Online Brand Design

Learn to Grow Your Business Online

Your business should be online because that’s where a lot of your customers are. Online brand design will help you create an online presence that reaches your customer and helps grow your small business.

Be Where Your Customers Are

Be Where Your Customers Are - Hang Out Where They Hang Out

Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though,…

Be An Instant Hit, Make A Recognizable Brand Online

Be An Instant Hit, Make A Recognizable Brand Online

Have you ever paused and thought about what makes a recognizable brand? Think about what you remember about some of the brands you run across, but not the billion dollar companies with massive marketing budgets. What are some of the small companies you’ve run across that still had a memorable brand? Without a recognizable brand,…

Telling a Story with Graphics

Two young men sitting on a park bench talking to each other, telling a story with graphics.

You have a new website, you’ve learned the ropes of social media. The last remaining question is, how do you tell a story with graphics that will pique viewer curiosity? Telling a story with graphics that links a person to the story you tell in the content of your website is a great way to…

Building Brands Online

Consistency In Building Brands Online

Building a personal or business brand online isn’t easy. Displaying the consistency across multiple online channels is a necessary part of the brand but it’s also something that’s difficult to keep up. It’s important for businesses to have an online presence that is as consistent as the offline presence. Keeping the Brand Imagine if one time you went…

Personal Brand Website Examples For The Rest of Us

Unique Fingerprint: Find Personal Brand Website Examples For The Rest of Us

It’s easy to find great personal brand website examples on the Internet. A quick search turns of several roundups of examples. Unfortunately many of those examples that turn up are from professional webs designers or graphic designers. Many of these examples aren’t practical for most though, especially when the website isn’t the main focus. Many times…

Always Maintain Personal Brand Consistency

Build Your Personal Brand Website

Putting your finger on exactly what a personal brand is isn’t the easiest thing to do. While the brand of an organization is a complex web of people, it’s still not as complex as people. Think of all the different skills that go into making you successful at your job. There’s a common theme I speak…

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