About Exprance

Bringing you the skills needed for growing your small business online presence.

Nick Leffler

Nick Leffler


People find businesses through word of mouth (often online now!) or by searching their favorite search engine. My mission is to help your small business be where they're looking..

My goal is to help your business grow by helping new customers find you online.

Years Experience

Web Design

How I Got Started

I've been on a long journey since the early days of the Internet into my current love of WordPress and creating a great customer experience online for customers.

Take a stroll back through my experience and history relevant to how I've seen the Internet grow and haven't stopped growing myself. I stay current with all technologies and am a lifelong learner who stays relevant in the skills necessary to deliver you the best.

Early Days

I started designing websites in the early days of the Internet. In 1997, I started working with a friends dad on his Fossil website. That was also my introduction to many older technologies because he was a Vietnam Veteran who worked with technology in the war.

Since that time I designed many websites for family members and myself as I was regularly concocting new things to do on the Internet. One of my first entrepreneurial efforts was a website that allowed people to interact on the Internet, similar to how Facebook does today. I was able to make a deal with a programmer who programmed some of the backend of the website in Perl.

Formalizing It

I formalized my web design knowledge in 2008 with an undergraduate degree in Internet Communications which covered more than web design. 

Since that time, I've always maintained my own websites to help me make money on the side while pursuing other efforts, one of those being my graduate degree.

Intro To WordPress

I was introduced to WordPress around 2010 when I revised my main personal website to begin formalizing my blogging onto one platform. My love of WordPress grew from that point forward and I've since built many websites with it and even went to a local WordCamp.

In the past year alone I've helped my wife build her eCommerce website with WordPress and WooCommerce. I also created a course that helps others set up their personal website, portfolio, and blog with WordPress. The course also answered some of the important questions about personal branding online.

Since my course was published, I've continued to grow my WordPress skills and write about them on The Online Presence Blog. After building so many WordPress websites, I decided it was time for me to seriously pursue my entrepreneurial dreams.

The perfect combination for my business was personal branding, marketing, and online communication which I've been dedicating the past 4 years of my life to.

I'm excited to help people and businesses succeed online in the same way that I've been able to with a consistent and remarkable online brand.


Why I Do It

This website and the solutions I provide are driven by one primary professional goal and one primary personal goal. I have a lot of interests and sometimes I have to force myself to focus, but they all revolve around these two goals.

  1. Professional: I want to see businesses succeed.
  2. Personal: I love my family and I want to see them happy.

Now for a little bit more depth beneath the two driving forces behind what I do starting with professional.


I have a long history of entrepreneurship and starting small businesses while going to school. I've been out of school for some time focusing on my career but my entrepreneurial spirit has never died down.

I consider myself successful in my career but of course the definition of success is as individual as the person defining it. Equipped with that knowledge, I began helping people build their personal brand website online with the goal of improving their career.

I love seeing people succeed and my goal is always to give them the tools to do that. This is what led me to expand this website. I wanted to see people succeed in their career AND their businesses.

I'm now providing comprehensive solutions to help small and medium businesses succeed online through web design, online branding, search engine optimization, social media, eCommerce, and more.

I do it because I want to see you and your business succeed. If others succeed then I succeed too.


My family is a driving factor behind my desire to help others succeed. I have a beautiful wife (Jill) and we've been happily married for almost six years. We have one daughter who is four years old.

We always want to give our kids the best life possible and make sure they have everything they need to succeed throughout life. I want to give her that opportunity to succeed.

All my free time goes to spending time with my family and playing with my daughter. Seeing her smile drives me to want to help others even more.

I always enjoyed spending time with my family as a kid and I hope I give my daughter the same joys growing up as I had, if not better.

I love helping people succeed in their business so they can also provide great opportunities for their family.

Local Yet Global

I grew up and live in the Sacramento region of California therefore can work locally with customers in the Sacramento & Roseville California area.

I do the majority of my work remotely but work with people geographically distributed worldwide. I consider myself a global connector who works with brands and people worldwide. I can easily adapt to cultures outside of the United States.

No matter where you're located or where you're trying to grow your business, I can figure out how to connect your business with visitors and turn them into customers.

Ready to grow your business?

I'll give you a free quote and optional free 30-minute consultation to discuss how your small business can be better served online.

The Online Presence Newsletter

Not quite ready to see what we can do for you? There's still plenty to learn! Subscribing to The Online Presence Newsletter will get you tons of business growth tips and info in your inbox every other week.

Sounds odd giving this all away free, right? It's not. How else would you know I'm a great fit to help you grow your brand online?

You can even choose to receive my blog posts in your inbox every Friday! Twice the helpful info all in once place.

The Online Presence Blog

There's even more beyond The Online Presence Newsletter, it's true. The Online Presence Blog is the perfect place to learn tips on how you can grow your business online.

Every Monday and Thursday you'll find a new post with great information all about growing your online brand.

It's always an open discussion so feel free to leave a comment or contact me directly, I'll always respond.