Every time I install a fresh copy of WordPress I start with a clean slate. The installation is fast, clean, and so much less cluttered before you install a bunch of plugins. Unfortunately it’s not possible to leave WordPress raw. Most necessary functionality comes from the amazing plugin ecosystem that WordPress offers over other website platforms,…
Customer service is more critical today than it has ever been. In the digital age, “experience” is the thing that your clients prize more than anything else. Customers frequently say that they would happily pay more for a better experience. Already, countless companies have begun to work on this demand for better interactions by designing…
In less than a week, I’ll be in front of a crowd of WordPress enthusiast at WordCamp Sacramento 2019. I am a mix of more excited than I’ve been in a long time (or ever) with a touch of nervousness about speaking in front of a room full of people. I’ve fended off much of…
These 3 things will help you create a loyal customer base and grow your small business. Tech upgrades, a marketing strategy, and good communication are all essential parts to growing a small business.
Securing your WordPress website is the most important part of having a WordPress website. It not only will keep your customer data secure but it’ll keep your website from being hacked and used for malicious purposes. Having a secure WordPress from the start is the best way to stop attacks.
Every business needs to work on turning detractors into disciples. Customers aren’t always simply not happy, they may just not be wowed. It’s always worth the effort to take it a bit further and deliver the wow in your business.
Yelp has a new tool for advertisers that makes managing Yelp ads a lot better. It not only makes it easier, it makes your ads more effective. If you aren’t actively monitoring and managing your Yelp ads at least weekly, you’re wasting a lot of money.
Good, fast, cheap, you can only choose two. Unfortunately, they just don’t pan out in reality because two of the three scenarios don’t end well for anybody. Cheap never pairs well with good and you never want the results of fast and cheap.
Thieves are out there and they will copy your content for their own benefit. These tips will help minimize theft and protect you in the case your content is copied. Sometimes letting the theft happen isn’t a big deal either, it could benefit you.
Looking for the right candidate to fill a position in your company can be a daunting task, especially if you are starting from scratch. There are many job applicants in the market, but which of them is the right fit for you?
If you’re an entrepreneur then these 10 copywriting strategies will help you write better copy. They’ll have you connecting with your audience better, building trust easier, and selling your product. A lot of your brand message comes down to your copy. This post will help fine-tune your copywriting ability.
Business websites still matter if they’re for the right reason. A website without the right purpose can be a waste of time and money. That’s why DIY websites sound like a good idea but can be a drain on your resources.
What has worked in the past may not work in the future. That’s why it’s always important to analyze your strategy and when necessary do the business strategy pivot. Shift resources towards what’s working the best even if it means taking some resources away from a strategy that is working okay.