Pages
- About Exprance
- Affiliate Disclosure
- Awards / Certifications / Memberships
- Book A Free Consultation
- Complimentary Website SEO Scan & Competitor Report
- Contact Us
- Courses By Nick Leffler
- Free Review Request Email Templates – Get More Online Reviews
- Get More Customers
- Get The Four Steps To Handle Negative Online Reviews Guide
- Get The Google My Business Review Request Email Template
- Get the Grow Your Email List Without a Website eBook Now
- Get The Nextdoor Recommendation Request Email Template
- Get The Small Business Website Requirements Checklist
- Get The Yelp Review Email Template
- Get Your Free YouTube Video Thumbnail Photoshop Template
- Master Your Yelp Strategy And Get More 5-Star Reviews
- Nextdoor Business Page Set Up Service
- Online Business Growth Consulting
- Our Process
- Our Website Design & Other Projects
- Questions To Ask A Web Designer Before Hiring Them
- Ready to talk about your web design project?
- Sacramento Business Networking Events
- Sacramento Web Design With Purpose
- Schedule An In-Pereson Web Design Consultation, Coffee’s On Me
- Social Media Demographics
- The Online Presence Blog
- The Online Presence Newsletter
- Web Design Made In California
- Website Design Solutions
- Blogging
- Chatbots
- Copywriting
- Digital Brand Design
- Digital Reputation Monitoring
- eCommerce
- Email Marketing
- Graphic Design
- Infographic Design
- Local Business Directory Management
- Online Review Management
- Other Solutions
- Personal Brand
- Professional Branded Email
- Remarketing
- Search Engine Marketing – PPC Advertising
- Search Engine Optimization
- Social Media
- Social Media Graphics
- Web Hosting
- Website Care Plans
- Website Live Chat
Posts
Business
- 10 Overlooked Ways To Establish Trust With Your Audience
- 17 Things Your Small Business Website Needs, 11 It Might
- 2017 Small Business Goal Roundup To Get You Thinking
- 3 Local Business Listing Management Strategies For Local Success
- 3 Things Your Small Business Needs to Grow a Loyal Customer Base
- 3.5 Digital Marketing Trends You’ll See Explode In 2018
- 4 Blogging Tips For Beginners To Make A Successful Blog
- 4 Ways To Tell Website Visitors To Subscribe
- 5 Blogging Tools You Can’t Live Without (And Shouldn’t)
- 7 Reasons Managing Your Business Online Presence Strategy Matters
- 8 Fading Digital Marketing Trends In 2018 + Infographic
- 8 Great Tips To Grow Your Email List
- Achieve Email List Growth with A Giveaway
- Ad Campaign Duration: How Long Does Advertising Take To Work?
- Advantages and Disadvantages of Digital Money for Business
- B2B Digital Marketing – Reaching Business People That Matter To You
- Be An Instant Hit, Make A Recognizable Brand Online
- Be Where Your Customers Are
- Brand Relationships Are What Makes Your Small Business Great
- Budget Marketing Online How To For Business Growth
- Build Brand Authority With Conversations
- Build Lasting Client Relationships: Make Friends Not Sales
- Build Meaningful Website Traffic With In-Depth Helpful Blog Posts
- Building Brands Online
- Business Brand Consistency Makes Your Company Awesome
- Business Email Etiquette To Help You Do Business Better [+Infographic]
- Business Review Sites Provide Verifiable Social Proof For Your Business
- Cheap Logo Might Not Be The Way To Go
- Check Your Online Presence: Know How Others See Your Business Online
- Connect With Consumers With Google My Business Chat
- Connect With Customers By Showing Your Brand Personality
- Connect Your Online Marketing Goals To Business Goals For Success
- Content Marketing Future And Why It’s Important To Your Brand
- Create Awesome Blog Posts: Three Steps You Should Never Miss
- Create Better Content Than Your Competitors + Infographic
- Create Small Business Video Content People Want To Watch
- Customer Expectations Online: Consumers Demand & Deserve The Best
- Decrease Blog Post Bounce Rate: Two Strategies You Can Use Right Now
- Effective Google Ads: A Strategy That Will Get You More Leads
- Entertainment Marketing: Blurring The Lines With Video
- Establish Your Expertise, Help You, Help A Reporter (HARO)
- Get Honest Customer Reviews Online That Won’t Get Filtered
- Get Setup For Success With Google Analytics For Beginners
- Good Blog Post Ideas Makes It Easier To Grow Your Small Business
- Google My Business Post: A New Way To Engage And Reach More People
- Grow Online With Small Business YouTube Branding
- Grow Your Business With A Quora Account And Answering Questions
- Grow Your Business: Online Brand Design With Content Marketing
- Growing Your Business With Online Brand Design
- Handle Negative Online Reviews With This Simple Four Step Process
- How Do Small Brands Compete Online vs Big Business
- How Should I Promote My New Business To Grow My Customer Base
- How To Effectively Network At Local Business Networking Events
- How to Protect Your Digital Content from Being Stolen
- How To Set Up Your Small Business YouTube Channel
- How To Turn Detractors Into Disciples
- How To Upload YouTube Videos That Get Views, Grows Business
- How To Use a Nextdoor Business Page To Reach Local Customers
- Ideal Blog Post Length: Your Mileage May Vary
- Improve Your Chance Of Turning Customer Referrals Into Customers
- Increase Email Response: Send Emails That Get More Responses
- Is Having a Good Small Business Logo Important?
- Is It Time To Consider A Small Business Rebrand?
- Is Yelp Advertising Worth The Cost For Your Small Business?
- Learn Email Marketing From The Beatles – 10 Tips & Lessons [Infographic]
- Learn to Approach Social Media Effectively
- Learn Why Your Business Needs a Responsive Website
- Local Business Online Reputation: Where Your Focus Should Be
- Make A Useful Small Business Website To Stand Out From The Crowd
- Marketing Automation Makes Growing Your Business Online Easier
- Master The Start Of Your Small Business Blog
- Meet Expectations, Create An Always On Brand Presence
- Organic vs Paid Marketing: Where to Invest
- Promote Blog Posts: How To Get Content To Catch On More
- Proper Email List Etiquette (Don’t Spam People)
- Quora Marketing: Use It To Connect With People & Market Your Business
- Reach Traveling Customers Who Are On The Go In Two Ways
- Referrals Aren’t All The Same: Grow Your Small Business Early
- Restaurant Online Presence Barriers and Benefits
- Send An Automatic Newsletter To Grow Your Business
- Share Your Skills With Others To Build Your Business
- Six Reasons You Need A Branded Email Address For Your Small Business
- Small Business Basics Of Organizing A Successful Marketing Campaign
- Small Business Content Marketing For Valuable Lead Generation
- Small Business Mobile Marketing: Connect With Your Customers On The Go
- Small Business Purpose: Everything With Thought
- Smartphone Marketing: 11 Free Apps That Will Help You
- Sometimes You Have To Make A Business Strategy Pivot
- Stand Out From Competition With A Valuable Real Estate Website
- Successful Small Business Marketing Online Means One Thing
- Target Local Customers Who Are Searching For Your Business
- The Blogging Mistake Your Business Can’t Afford
- The Real Purpose of a Website Might Not Be What You Think It Is
- Three Final Ways To Grow Your Email List
- Tips To Set Up Your Successful Yelp Business Profile
- Top Search Engine Ranking Doesn’t Matter For Your Small Business
- Track Email Opens: Learn How Effective Your Emails Are
- Ultimate Guide to Setting Up Your Successful Google My Business Profile
- Unlock The Power of Twitter, Enable Twitter Analytics
- What To Offer To Get New Email List Subscribers
- Why Branding is Important if You Want to Sell Your Business
- Why I Do What I Do
- Why People Visit Your Business Online
- Why You Must Have a Business Blog
- Why Your Business Online Reputation Matters A Lot For Your Growth
- Yelp Advertising Review: Was My 3-Month Contract Worth It?
- You Need Intentional Brand Identity Design For Your Business
- Your Business Focus Is Your Business, Not Everything Else
- YouTube Call To Action: Make People Take Action On Your Videos
Digital Marketing
- 10 Copywriting Strategies Every Entrepreneur Needs To Know
- Chatbot, Anyone? Four User Experience Tips for Designing Your Best One
- How Do Small Brands Compete Online vs Big Business
- How Facebook Ads Deep Targeting Helps You Reach A Specific Audience
- How To Turn Detractors Into Disciples
- The 5-Minute Guide to Google Responsive Ads
- The New Feature You Need To Use For Managing Yelp Ads
- The Rise and Explosion Fitness E-commerce Market
- What’s The Difference Between SEO and SEM? Does It Matter?
- Who Can Advertise And How To Advertise On Nextdoor
- Why Your Business Online Reputation Matters A Lot For Your Growth
eCommerce
- 10 Overlooked Ways To Establish Trust With Your Audience
- 4 Ways To Give Consumers The Best Online Shopping Experience
- 5 Tips To Minimize Shopping Cart Abandonment To Increase Sales
- 7 Key Elements To Include In Your Amazon Product Listing
- 8 Great Tips To Grow Your Email List
- Achieve Email List Growth with A Giveaway
- Advantages and Disadvantages of Digital Money for Business
- Consumer Shopping Behavior Is Changing Retail For Your Small Business
- eCommerce Optimization Helps You Reach New Customers Online
- Email Marketing Tools That Make Client Communication Better
- How I Make A Robust eCommerce Website Setup For Your Store
- How To Stop Shopping Cart Abandonment?
- Improved Product Page Design For Better Social And Search Results
- Keep Customer Data Secure, Your Top Priority
- Make Your Online Store Website Smash Goals And Achieve Records
- Marketing Automation Makes Growing Your Business Online Easier
- Meet Mobile Consumers At Their Point of Need With Your Website
- Mobile eCommerce Trends: Not All Mobile Yet But Rapidly Moving There
- Moving To a Fully Secure Website
- Six eCommerce Website Essentials To Help Grow Your Online Shop
- Target Online Shoppers To Maximize Your Success In eCommerce
- The Rise and Explosion Fitness E-commerce Market
- Use Coupons To Grow Your eCommerce Email List
- What is an eCommerce Business And What You Need To Get Started
- What To Offer To Get New Email List Subscribers
- What You Should Look For To Find The Best Web Hosting
- Why Desktop Converts Better Than Mobile And It Doesn’t Matter
Email Marketing
General
- 3 Things You Can Do to Manage Expenses as a New Business Owner
- Become a Search Pro And Grow Your Business With This One Tip
- Celebrating One Year of Helping People Build Their Personal Brand
- Copyright Infringement Is Important To Understand For Your Business
- Does “Good, Fast, Cheap” Pan Out In The Real World?
- My Advice On Starting a New Business
- The Big Small Business Insurance Myth You Should Know
- The One App I Can’t Live Without And You Shouldn’t Either
- What Are You Thankful For In Your Business This Thanksgiving?
- Why I Do What I Do
- Write The Perfect Job Description and Attract The Right Talent
- You Are Not Your Client, Your Client Is Not You
Graphic Design
- Cheap Logo Might Not Be The Way To Go
- Images Are The Defining Factor Of Your Small Business Online
- Immerse Website Visitors With Full-Width Images That Capture Attention
- Is Having a Good Small Business Logo Important?
- Make Sure You Have Efficient Small Business Website Images
- Reasonably Priced Images To Enhance Your Brand Online
- Smartphone Marketing: 11 Free Apps That Will Help You
- Telling a Story with Graphics
- The Easiest Way To Create the Perfect Size Social Media Image
- The One Resource You Need For Free Stock Photos
Local Marketing
Local Search
- 3 Local Business Listing Management Strategies For Local Success
- Are Ad Brokers The Answer For Small Advertisers On Nextdoor?
- Business Review Sites Provide Verifiable Social Proof For Your Business
- Connect With Consumers With Google My Business Chat
- Get Honest Customer Reviews Online That Won’t Get Filtered
- Handle Negative Online Reviews With This Simple Four Step Process
- Help Local Customers Find Your Local Business
- How Do Small Brands Compete Online vs Big Business
- How To Handle A Multiple Location Business Website
- How To Promote Your Business On Nextdoor With Events
- How To Use a Nextdoor Business Page To Reach Local Customers
- Is Yelp Advertising Worth The Cost For Your Small Business?
- Local Business Online Reputation: Where Your Focus Should Be
- Restaurant Online Presence Barriers and Benefits
- Target Local Customers Who Are Searching For Your Business
- The New Feature You Need To Use For Managing Yelp Ads
- Tips To Set Up Your Successful Yelp Business Profile
- Ultimate Guide to Setting Up Your Successful Google My Business Profile
- Who Can Advertise And How To Advertise On Nextdoor
- Why Nextdoor Recommendations Matter And How To Get More
- Why Your Business Online Reputation Matters A Lot For Your Growth
- Yelp Advertising Review: Was My 3-Month Contract Worth It?
Personal Brand
- 10 Reasons You Should Build a Portfolio Website
- 11 Reasons You Need a Mobile Friendly Website
- 4 Blogging Tips For Beginners To Make A Successful Blog
- 5 Ways To Improve Your Personal Brand On Social Media
- Always Maintain Personal Brand Consistency
- Be An Instant Hit, Make A Recognizable Brand Online
- Build Your Personal Brand Website
- Building Brands Online
- Community Advice for New Bloggers
- How To Build An eLearning Portfolio
- How To Make Your Dream Job Seek You Out
- How To Return To Blogging After A Break
- Personal Brand Website Examples For The Rest of Us
- The Biggest Job Hunting Mistake You Can Make And How To Avoid It
- Where Should I Build My Personal Brand?
- Where Should I Build My Portfolio
- Where’s the Best Place to Blog
- Why I Do What I Do
- Why Use WordPress For Blogging?
- Why You Should Promote Your Skills Beyond Social Media
Search Engine Optimization
- 17 Things Your Small Business Website Needs, 11 It Might
- 5 Search Optimization Tools You Can’t Live Without (And Shouldn’t)
- 8 Fading Digital Marketing Trends In 2018 + Infographic
- 9 Must-Have Free WordPress Plugins
- A Secure Website Is Increasingly More Important – Google Says So
- Are Microsites Worth Your Time?
- Create Better Content Than Your Competitors + Infographic
- Does Social Media Marketing Really Benefit Your Search Ranking?
- Does Your Small Business Need Search Engine Optimization?
- Easy Small Business SEO Keyword Strategy To Grow Your Business Free
- eCommerce Optimization Helps You Reach New Customers Online
- Establish Your Expertise, Help You, Help A Reporter (HARO)
- Future of Search Engine Optimization – 2017 And Beyond
- Get More Clicks From Organic Searches If You Already Rank
- Google My Business Post: A New Way To Engage And Reach More People
- Help Local Customers Find Your Local Business
- How To Handle A Multiple Location Business Website
- How To Rank Blog Posts Faster In Search Engines
- Improved Product Page Design For Better Social And Search Results
- Increase Website Conversion Rates On Every Page
- Is An Expert Roundup For SEO Worth The Effort? Do They Work?
- Landing Page Search Optimization: Should You Bother?
- Make Sure You Have Efficient Small Business Website Images
- SEO Purpose: Does It Really Have One?
- Target Local Customers Who Are Searching For Your Business
- The #1 Search Engine Optimization Benefit For A Business Website
- The One Beginner SEO Mistake You Can Easily Avoid
- The Ultimate Guide To Better SEO With Your Title & Meta Description
- Top Search Engine Ranking Doesn’t Matter For Your Small Business
- Ultimate Guide to Setting Up Your Successful Google My Business Profile
- Website Speed Vs Visitor Goals, Which Is More Important?
- Why Desktop Converts Better Than Mobile And It Doesn’t Matter
- Write A Human-Friendly SEO Title For Every Web Page
Social Media
- 2 Strategies You Can Use To Improve Instagram Engagement
- 5 Ways To Improve Your Personal Brand On Social Media
- 8 Fading Digital Marketing Trends In 2018 + Infographic
- Are Ad Brokers The Answer For Small Advertisers On Nextdoor?
- B2B Digital Marketing – Reaching Business People That Matter To You
- Be Where Your Customers Are
- Bring On The Connections!
- Budget Marketing Online How To For Business Growth
- Build Brand Authority With Conversations
- Build Lasting Client Relationships: Make Friends Not Sales
- Complete Your Small Business Facebook Page
- Complete Your Small Business LinkedIn Company Page
- Complete Your Small Business Twitter Profile
- Does Social Media Marketing Really Benefit Your Search Ranking?
- Facebook Advertising Strategy: Make Your Dollars Work Efficiently
- Find A Social Media Niche For Your Small Business
- Grow Online With Small Business YouTube Branding
- Grow Your Business With A Quora Account And Answering Questions
- Handle Negative Online Reviews With This Simple Four Step Process
- How to Fill Out Your Instagram Profile For Business
- How To Promote Your Blog Post
- How To Promote Your Business On Nextdoor With Events
- How To Upload YouTube Videos That Get Views, Grows Business
- How To Use a Nextdoor Business Page To Reach Local Customers
- How To Use Your Instagram Profile Link To Increase Website Engagement
- Is Social Media Critical To Small Businesses?
- Learn to Approach Social Media Effectively
- LinkedIn Profile Perfection Helps Grow Your Small Business Presence
- Marketing Automation Makes Growing Your Business Online Easier
- Quora Marketing: Use It To Connect With People & Market Your Business
- Reach More Of Your Business Audience With Good Quora Answers
- Smartphone Marketing: 11 Free Apps That Will Help You
- Social Media Content Promotion To Grow Your Business
- Social Media Marketing In Minutes With Ease
- Social Media Marketing Overview: What It’s About & How To Get Started
- Social Media Selling Isn’t About The Art of Selling, It’s About Helping
- The Easiest Way To Create the Perfect Size Social Media Image
- The Future Of Social Media – Changing From Media To Social
- The One Resource You Need For Free Stock Photos
- The Perfect Social Media Post Infographic
- Three Final Ways To Grow Your Email List
- Unlock The Power of Twitter, Enable Twitter Analytics
- Use A Twitter Chat To Help You Connect To Likely Customers
- Use Nextdoor Offers To Promote Your Business Offer On Nextdoor
- Using Facebook Ad Targeting Helps You Reach The Right Audience
- What To Post On Your New Social Media Accounts When Starting Out
- What You Need To Know Before You Create Anything On Social Media
- Who Can Advertise And How To Advertise On Nextdoor
- Why Nextdoor Recommendations Matter And How To Get More
- Your Content Must Be Social Media Sharing Ready
- Your Social Media Audience Will Determine Your Focus
- YouTube Call To Action: Make People Take Action On Your Videos
Web Design
- 11 Reasons You Need a Mobile Friendly Website
- 17 Things Your Small Business Website Needs, 11 It Might
- 4 Ways To Tell Website Visitors To Subscribe
- 9 Must-Have Free WordPress Plugins
- A Secure Website Is Increasingly More Important – Google Says So
- A Small Business Website Privacy Policy Is A Must Have
- Always Disclose Affiliate Links And State Your Intentions
- An Effective Website Requires 90% Marketing and 10% Web Design
- Are Microsites Worth Your Time?
- Business Websites Still Matter For New & Returning Customers
- Converting Website Visitors Into Leads Gives A Business Website Purpose
- Create Your Own Website as a Service With WordPress at Sacramento WordCamp
- Does Unlimited Website Hosting Storage Really Mean Unlimited?
- Email Marketing Tools That Make Client Communication Better
- Focusing On The Art Or Science Of The Website User Experience
- Font Awesome And the Cool Eye
- Free vs Premium WordPress Themes
- GoDaddy vs Bluehost
- Help Local Customers Find Your Local Business
- How To Do Mobile Wrong
- How To Handle A Multiple Location Business Website
- How To Keep WordPress Secure Like A Fortress
- How to Protect Your Digital Content from Being Stolen
- Immerse Website Visitors With Full-Width Images That Capture Attention
- Is A Website Welcome Mat Good Or Bad For Business?
- Is Simply Installing A Plugin On Your WordPress Website Enough?
- Is Your Website Suffering From Web Page Abandonment?
- Keep Customer Data Secure, Your Top Priority
- Know Your Website Goal Before You Start Doing Anything
- Landing Page Search Optimization: Should You Bother?
- Learn Why Your Business Needs a Responsive Website
- Livefyre vs Disqus: Which One Should You Use?
- Make A Useful Small Business Website To Stand Out From The Crowd
- Make Sure You Have Efficient Small Business Website Images
- Make Yourself Accessible With A Contact Form
- Meet Mobile Consumers At Their Point of Need With Your Website
- Mobile eCommerce Trends: Not All Mobile Yet But Rapidly Moving There
- Moving To a Fully Secure Website
- My Major WordPress Update Process
- Reading On The Internet Isn’t Really Reading – So Write For The Internet
- Reflecting on WordCamp Sacramento
- Small Business Mobile Marketing: Connect With Your Customers On The Go
- Stand Out From Competition With A Valuable Real Estate Website
- The One Resource You Need For Free Stock Photos
- The Real Purpose of a Website Might Not Be What You Think It Is
- This Is The One Mobile Trend In 2018 Your Website Needs To Focus On
- This Is Why Meeting Travelers Needs With Your Website Is Essential
- Using Google Tag Manager Is A Must For Your Website
- Website Live Chat Provides Exceptional Service & Better Conversions
- Website vs Mobile App: What Should Be Your Focus?
- What To Expect With A Free DIY Business Website
- What To Look For In A Good Web Designer Before You Hire Them
- What You Should Look For To Find The Best Web Hosting
- When To Create A Landing Page vs Web Page
- Where To Start When Creating A New Small Business Website
- Why I Do What I Do
- Write A Human-Friendly SEO Title For Every Web Page
- Your Business Focus Is Your Business, Not Everything Else
- Your Content Must Be Social Media Sharing Ready