Learn About Social Media

Social media has a larger reach than most people understand. With the right content and social presence, it’s possible to have meaningful interactions with your customers.

Meaningful interactions leads you to make lasting connections with customers. That means you’re more likely to attract clients for life through social media. Their lifetime value will be bigger and the chances they recommend new clients will increase.

After organic search traffic, social traffic is the next biggest source of traffic for many websites. Learning how to harness the power of social to grow your business online presence will have an incredible impact on your future business growth.

Once you understand social media demographics you’ll be able to know where your customers are and what platforms to target. If you target only the most effective networks then you can put the attention in you need to make connections with your customer.

Keep scrolling for more articles that will help you learn how to improve your business’s social media presence.

Does Social Media Marketing Really Benefit Your Search Ranking?

By Zachary Jarvis
Does Social Media Marketing Really Benefit Your Search Ranking?

Nobody knows to what extent social media affects search rankings. It is generally agreed upon that they do have an effect though. Find out why you should have social media as part of your search engine optimization strategy.

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YouTube Call To Action: Make People Take Action On Your Videos

By Nick Leffler
YouTube Call To Action: Make People Take Action On Your Videos

YouTube gives you many opportunities to benefit from the views you get on your YouTube channel. If you take advantage of YouTube call to action opportunities then you’ll help viewers of your channel and yourself. You can drive people towards an action you want them to take which is a great way to bring in new leads to your business.

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Your Social Media Audience Will Determine Your Focus

By Nick Leffler
Your Social Media Audience Will Determine Your Focus

Understanding who makes up each of the major social media networks will help you focus on the one or two your business should be on. Who your business audience is and how it relates to the social media audience of major networks will help give you proper focus.

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B2B Digital Marketing – Reaching Business People That Matter To You

By Nick Leffler
B2B Digital Marketing - Reaching Business People That Matter To You

Having a plan to reach business people through B2B digital marketing requires a thorough knowledge of who you’re targeting. That means having a deep understanding of who your target audience is. Understanding the value you will provide them free and paid. Then reaching them in the place where their journey to solve their problem begins.

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Social Media Content Promotion To Grow Your Business

By Nick Leffler
Social Media Content Promotion To Grow Your Business

Understanding different social networks will let you effectively use social media content promotion to reach potential customers. Once you’re reaching potential customers then you can build trust and bring them closer to purchasing from you when the time is right.

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Your Content Must Be Social Media Sharing Ready

By Nick Leffler
Your Content Must Be Social Media Sharing Ready

A complete, professional, and active social media presence will help your small business grow. Making sure your content is ready for social media sharing will ensure your content looks good when shared so it reaches the maximum audience. There are some things you can do to your content to make sure it’s ready for social media.

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Social Media Selling Isn’t About The Art of Selling, It’s About Helping

By Nick Leffler
Social Media Selling Isn't About The Art of Selling, It's About Helping

To take advantage of the benefits of social media for your small business social media selling needs to be abandoned. There is a lot of opportunity on social media to reach your customer and also potential customers. If you make that transition you’ll leave a lasting positive first experience with your customers while you build brand awareness.

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Using Facebook Ad Targeting Helps You Reach The Right Audience

By Nick Leffler
Using Facebook Ad Targeting Helps You Reach The Right Audience

With an offer for customers on a great landing page and a professional online presence, Facebook ad targeting will help you reach the right people. Learn how to use Facebook’s audience targeting abilities to reach the right people at the right time.

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Find A Social Media Niche For Your Small Business

By Nick Leffler
Find A Social Media Niche For Your Small Business

Finding people that are receptive to your small business takes finding the right people. Finding the right social media niche will mean you can more easily reach people on social media. The most successful way to use social media for your small business is focusing on a niche, and local can be the best niche.

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How To Upload YouTube Videos That Get Views, Grows Business

By Nick Leffler
How To Upload YouTube Videos That Get Views

YouTube is a rich environment for videos and content that will help grow your small business. If you’re going to take advantage of the opportunities of YouTube, you need to learn to upload YouTube videos that are complete. You’ll need to understand all the pieces to include in your video that will help increase viewer traffic.

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