Our Process

Designing with purpose takes more effort than just designing. We spend the right amount of time planning your project to ensure we have the best goal, and that goal guides your new website.

We work using an agile process were we iterate when needed in each of the steps below.

Here’s the overall process of building your website to make your business come to life online.

Discovery

Before doing anything or planning anything, we need to know about your business and needs. We ask lots of questions in this stage, such as:

  • What’s the purpose of your website?
  • Who is your website’s audience?
  • What should be the primary goal you drive visitors towards?
Process - Discovery
Process - Planning

Planning

Now we put everything together into a plan that we iterate on with you until we have the right solution. We’ll ask and do things like:

  • Is the structure right?
  • Can we simplify or cut out this content?
  • Fit the content together to complement each piece.
  • Set up the right call to action.

Design/Develop

Now we’re cooking! You’ll see a lot of visible progress in this stage as we build the actual website and run parts by you before going too far too fast. We’ll do things like:

  • Build the website structure.
  • Optimize content for search engines.
  • Let you review everything as we build it.
Process - Design/Develop
Process - Testing

Testing

After all the iterations from designing and developing your website, you should have something you love. Now it’s time to test it to ensure it works well on desktop, tablet, and phone. We’ll do some additional legwork here, such as:

  • Optimize even more for speed.
  • Set up analytics and goal tracking.
  • Resolve any issues that cropped up.

Deliver

This is where your new website goes live. Don’t worry, we won’t drop it on you and run. We’re here to tweak things after launch and make sure they’re right. We’ll do things like:

  • Iron out any bugs that you or we uncover.
  • Answer all your questions.
  • Plan for ongoing maintenance and care.
Process - Deliver

From the start of working with us, you’ll get your own portal, where you can track your project and see what you (or we) need to do next.