You can get along without insurance but if something bad happens, it has you covered.
That also goes for telling how you use visitor’s information whether intentionally or not.
What It Is
It’s a simple page on your website that is easy to find on your website. It’s usually linked at the bottom of every page or at least from the main page of your website.
It will tell visitors what you do and do not do with your website and the data collected when people visit it.
- If you use their data.
- How you use their data.
- If cookies are placed on their computer.
- If information is distributed beyond your business (a 3rd party).
- How information on your website is secured or if it is secured.
- Contact information for when someone has further questions.
Why You Need It
It’s the law in many countries.
Even if it’s not law, it does protect you from anything bad happening.
For example, in Europe, there are strict laws to safeguard website visitors privacy.
If you do business in Europe but are based in the US, you need to be up to their standard of laws and not US laws.
If you’re in the US and you collect any information (even from a contact form) you must be compliant with the CAN-SPAM act. Ignorance doesn’t mean innocence so be sure you’re at least minimally up to speed.
Not only is it required by law, you’ll want it to be sure you’re covered by the law.
The last thing you need is someone coming to you with a lawsuit saying you didn’t tell them you were going to be sending emails.
Just like you want to be transparent about the content you’re using and make sure you’re not violating copyright laws, you need to be transparent about your privacy policies.
Transparency Is Trustworthy
Building trust with customers is all about being transparent with them.
The more you make known about your business to consumers, the more likely they are to trust you.
No, it’s extremely easy.
You can always format it to make it look pretty and more readable.
Yes, creating a policy is that easy to do.
It’s simple and not as comprehensive as the next option but if you just want a quick and easy policy with the basics, this is it.
It’s tailored to Shopify eCommerce websites but you can easily change it to fit your specific needs.
I recommend this one primarily because of its thoroughness.
You are required to give your email address to download it in the end but it’s well worth it.
A terms of service agreement will cover your assets and not just cover you by telling visitors how you use information.
Real Online Business Presence
Your small business online presence helps define how serious you are about your business.
Customers get their first impression of your business online.
Whether they find you on a directory site or social media, their path eventually ends up crossing your website.
If you’re ready to take your small business online presence to the next level, let’s talk so we can figure out the right path for you.
It all starts with working with a digital marketing agency that focuses on how your small business will benefit from an improved online presence.