Smartphone Marketing: 6 Free Apps That Will Help You

The world is on the go. Nobody stays still to listen to your message very long. Your best chance is to make your message concise and make it interesting. It has to capture attention within seconds. Luckily there are tons of smartphone marketing tools available to you.

That computer in your pocket lets you do more things than anybody could have dreamed just 10 years ago. Smartphone marketing promises to make your life easier. It’ll let you join your audience on the go by creating, sharing, and managing on the go.

Smartphone Marketing On The Go

There’s no need to be at your computer all day tapping away at the keyboard. Yes, some tasks are easier on the computer but with that ease comes the danger of creating too much.

More doesn’t work well with a mobile audience who doesn’t have a lot of content, especially a lot of bad content. Unless your content is so amazing people can’t put it down, it’s not going to do well with a mobile audience.

That’s why sometimes doing tasks on your phone is a better approach to smartphone marketing. Smartphones also give you a better window to your customers and your customers a better window into your business. It goes both ways and both you and your customers benefit.

Connecting You Directly To Customers

Thinking of your smartphone as a marketing tool is one of the best mental shifts you can make as a business owner and marketer. Customers want a window into your business, they want to know what’s behind the manicured brand.

Unlike in past decades, brands are co-created with customers and social media helps aid it. Smartphone marketing is a great way to connect with your customers better. It will also help you co-create your brand with customers more effectively and create a better connection.

What benefit does this have for your business?

Trust. This is the biggest benefit you will receive from smartphone marketing. Being authentic and showing what’s behind the brand has the added benefit of building trust with your customers. There are a lot of great smartphone apps that will help you market your business and make connections with your customer.

6 Free Smartphone Apps To Help

These are some of the apps I use myself and they help me create content, share content, manage my marketing, and connect with people.

There are a few apps on this list I don’t use regularly but I am exploring using them more and I realize their growing importance. There are always new social media networks coming up but some need more attention than others which I will make note of below when necessary.

Buffer

No list of super-powered smartphone marketing apps would be complete without the Buffer app! I have been a long time user of Buffer and it has simplified my social media sharing a lot.

I’ve mentioned this tool a lot including my article on how to promote your blog post. It makes it easy to promote your content across Twitter, Facebook, LinkedIn, Google+, and Pinterest. From any application on my smartphone, I can share awesome content that I think my friends and customers will find useful.

Buffer lets you cue up many posts in each queue which will then drip-feed to your social networks at times you’ve pre-determined. Buffer even has an optimal sharing schedule tool that analyzes your history and will share when you’re likely to get the most engagement.

Buffer paired with the Adobe Spark apps is a definite smartphone marketing heavyweight combination and a must for anybody who is building a brand.

Download Buffer (On Google Play)

Instagram

Instagram is an amazing tool to reach your customers, especially if they’re a younger crowd. While the Instagram audience is young as a whole, it’s not as young as Snapchat which is next on the list. That makes Instagram a powerful app to authentically connect with your customers especially since it is moving beyond younger generations.

Instagram makes it easy to give your customers the behind the scenes view of your business they crave. Relationships are what people want in marketing more now than ever and Instagram is the perfect window into your business. Instagram has a special place in my recent article Budget Marketing Online How To For Business Growth.

If you want to grow your business online and build relationships and trust with your customers, Instagram is a must.

Download Instagram (On Google Play)

Snapchat

This is one of those apps I’ve played with on and off for the past few months. Snapchat’s audience is one of the youngest of any social media network, but it’s going to prove to be powerful and will expand to all ages.

Because I’m not the best resource for Snapchat, I will point you to the one resource I would trust for getting acquainted with Snapchat, Buffer! Check out their complete guide to Snapchat.

Download Snapchat (On Google Play)

Feedly

Feedly is a great app for following your favorite sources of information. Just add the RSS feed (you can grab the one for this blog at the bottom of the page ;)) to Feedly, add it to a category, and you can browse all your news sources in one place.

Once you found a good article you can easily share it to your Buffer queue all from your smartphone. That’s an awesome smartphone marketing workflow that’ll make it easy for you to share great content with your customers.

Download Feedly (On Google Play)

MailChimp

It’s an absolute must that you have an email list for your customers to subscribe to. MailChimp is a great tool for this and the MailChimp app makes it easy to manage your lists, campaigns and check in on how well you’re doing.

You can add people to your list right from your app and make sure you’re on target for meeting your goals. If you don’t have an email list, it’s time to get one and spend some time learning how to grow your email list.

Download MailChimp (On Google Play)

YouTube

As I was writing the description for Snapguide, I realized the YouTube app is also a great smartphone marketing tool to create great content to share.

YouTube doesn’t just let you watch animal videos all day, it also lets you record anything with your camera and publish it straight to YouTube. YouTube is a powerful marketing tool and it’s completely free. A video doesn’t always have to be expensive either, it just has to have good content.

The best content can strike at any time so your smartphone is the best place to capture it.

Download YouTube

Do Good From Anywhere

Inside your pocket, everywhere you go, is the most powerful marketing tool ever invented. You’re equipped to do great things from anywhere in the world with your smartphone.

I hope these 11 free apps and one paid app are helpful while you experiment with your own smartphone marketing mix of content. These apps make it easy to create awesome content, share it with the world, and make sure you’re meeting your marketing goals.

If you have an app that you love please share it in the comments. I’m always learning about new apps and I’d love to know what tools you use for marketing.