These 3 things will help you create a loyal customer base and grow your small business. Tech upgrades, a marketing strategy, and good communication are all essential parts to growing a small business.
Every business needs to work on turning detractors into disciples. Customers aren’t always simply not happy, they may just not be wowed. It’s always worth the effort to take it a bit further and deliver the wow in your business.
Thieves are out there and they will copy your content for their own benefit. These tips will help minimize theft and protect you in the case your content is copied. Sometimes letting the theft happen isn’t a big deal either, it could benefit you.
What has worked in the past may not work in the future. That’s why it’s always important to analyze your strategy and when necessary do the business strategy pivot. Shift resources towards what’s working the best even if it means taking some resources away from a strategy that is working okay.
Conversations are happening everywhere online, thousands a minute. That’s why your business online reputations matters a lot. It’s hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.
The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.
Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.
Digital money is something you’ve probably seen discussed a lot recently. Bitcoin alone has increased in value dramatically. Learn the advantages and disadvantages of digital money for business in this overview of digital currency. You’ll learn about whether or not it’s a good choice for your business.
An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.
Take a lesson from the Beatles in email marketing. This fun Beatles themed infographic has a different lesson in email marketing for each song. Nobody knew you could learn email marketing from the Beatles until now. I also break down each step and expand upon it to give a little more context to the infographic.
Managing local business listings online is a monumental task because there are so many directories. You have different options for local business listing management though. There are 3 options for how you can manage your listings and each one has pros and cons. This post lays out the 3 strategies and the pros and cons that go with each.
It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.
As you’re building your local business online presence you’ll find there are a lot of options for how to promote your business online. A focus is necessary. Read this to learn how to focus on the right place to manage your local business online reputation.