Google keeps on delivering great new features for business owners. Google Business Chat is the newest great feature, possibly the best.
They just delivered Google Business Posts a few weeks ago and now it’s Google Business Chat.
Google Business Chat is a game changer for consumers and businesses alike.
What’s more popular than phone calls?
In fact, 9 out of 10 consumers globally want to use messaging to communicate with businesses according to the Understand How Consumers Use Messaging report by Twilio.
Google just made it a whole lot easier for consumers to talk directly to your company if they find you on Google Maps.
Take a look at the image below, there’s a new message icon right next to the call icon. It shows up if you enable messaging in your Google Business Profile.
Now consumers can have their preference to communicate with your business when they find you on Google Maps.
Now you can meet consumers with their preferred communication method.
It’s all about giving people options and meeting them with whatever communication method they choose.
Connecting with consumers is important and Google just gave you more options.
Connecting with consumers is important
People have questions.
If you want to make the sale then be available.
When someone has a question then being available will create a good first impression and is more likely to lead to a lifelong customer.
The sooner you can connect with consumers on their product search the better off you are.The sooner you connect with people the more likely you are to make a sale. Click To Tweet
Connecting with consumers is so important that a website chat made it into my post about things your business website needs.
Of course, I mention it in the context of chat on your website but Google Business Chat is one step closer to the consumer in their journey.
The closer you can get to help consumers on their journey to buy the better off you are.
How to set up Google Business Chat
If you already have your Google My Business profile set up then continue one, if not head over to the ultimate guide to help you set it up your Google Business profile.
You can set up Google Business Chat in Google My Business once you log in and open the business you’d like to set it up for.
Head on over the Google My Business first.
From the specific business you want to set chat up for there’s a new section in there that looks like this:
If you don’t see it then it may not be avialable for your profile yet OR for your country. Google hasn’t made it available everywhere yet.
Once you click the turn on messaging button you’ll have to verify your phone number which looks like this:
Pretty easy so far right?
They’ll text you a code and you enter that code in the box they provide.
With that, you’re done setting up chat for Google My Business.
You can easily turn chat on or off with the toggle and even customize the welcome message.
The welcome message on Google Business Chat will be sent to customers when they initiate a chat with you.
As you use the chat a typical response time will be shown in your Google My Business profile.
The better your response time the more likely customers are to chat with you and the better you look.
Make your business more personal online
Businesses can be more personal for consumers thanks to all the great technology we have.
Google Business Chat just made it better for consumers who use Google to find businesses.
Making your business more accessible to consumers online is essential to your business success.
Book a free consultation to see how we can work together to make your business online presence more accessible and get you more customers.