Yelp has a new tool for advertisers that makes managing Yelp ads a lot better. It not only makes it easier, it makes your ads more effective. If you aren’t actively monitoring and managing your Yelp ads at least weekly, you’re wasting a lot of money.
Social proof has always been important for businesses but today’s social proof is more verifiable than ever. Business review sites give you the opportunity to get more customers with trust, social proof, and more visibility. It’s becoming harder every day to run a business without a high quantity of good reviews.
Conversations are happening everywhere online, thousands a minute. That’s why your business online reputations matters a lot. It’s hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.
The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.
Managing local business listings online is a monumental task because there are so many directories. You have different options for local business listing management though. There are 3 options for how you can manage your listings and each one has pros and cons. This post lays out the 3 strategies and the pros and cons that go with each.
As you’re building your local business online presence you’ll find there are a lot of options for how to promote your business online. A focus is necessary. Read this to learn how to focus on the right place to manage your local business online reputation.
The search landscape is changing and expectations from consumers are becoming higher. The shift is happening for how people search for local businesses. As a small business though your job is to be seen by local customers. This article will help you target local customers with a local business that’s more likely to be seen by your customer.
Google My Business Chat is a new way for consumers to talk directly to your business when they find your business profile on Google. Consumers can initiate a chat directly with you so you can establish a one on one connection with customers.
Find out in my Yelp advertising review to see if it was worth it or not. I signed a 3-month contract with Yelp and have parsed all the data to determine if it was worth it or not. Get the details on cost, how it all works, and how much the cost per click and cost per lead ended up being.
Google My Business post is a new way for you to reach and engage potential customers. It’s easy to keep your business profile updated with anything happening in your business. You’ll learn how to promote events you’re holding to promotions to capture customers attention better on Google My Business.
You’ll find the ultimate guide for setting up your Google My Business profile is packed full of great tips and templates. It will help you rock Google search results to make your online presence even more impressive. With this guide and a little work, you’ll reach new levels in the most important Google search rankings.
There are both paid and organic methods you can use to reach traveling customers. There are also two types of traveling customers who you can reach with different targeting methods. This article will help you understand and use the different targeting methods to reach customers for your small business who are traveling but have no plans yet.
If you’re running a restaurant, your online presence is a great opportunity to bring in new customers. There are barriers and benefits to a restaurant online presence. This post will arm you with the knowledge you need to decide the best way to grow your restaurant.
Negative reviews for your small business can sink it on online directories. This simple four step process will help you handle negative online reviews.
When starting your business the most difficult part is finding your first customers. Your job is to get the word out there because you’re not established and nobody knows what you do. The big questions is: how do you go from zero to getting your first customer. There’s no way to get around putting in […]
Yelp is still the cornerstone of online business review directories. As a small business, your Yelp business profile gives you direct reach to consumers looking to buy what you sell. Other business directories existed before Yelp, and many have arrived after filling niches, but Yelp remains the biggest and most used. This article will help you […]
Before you even sign up for a free Yelp account, read this to prepare. As soon as you sign up for a Yelp account, their sales people will contact you to sign up for Yelp advertising. Make sure you’ve already made a decision before you commit to or reject anything.