Google Business Post: A New Way To Engage And Reach More People

Nick Leffler

July 3, 2017 • No Comments

As a small business looking for ways to market your business, you’re probably always looking for new ways to reach more people.

Google just gave us a gift on a silver platter.

On Google My Business, the Google Business Post is a new feature that lets you post directly to your Google Business Profile.

You have your Google Business Profile setup right?

If not get busy setting it up by using the ultimate guide to setting up a successful Google Business Profile!

Once you’re all set up an important part of your profile now is to keep it updated with events, promotions and such.

It won’t take the place of a good review but it will supplement them well.

Get your free Google My Business review request email template now.

If you keep active on Google Business then there are some benefits you should see from your posts.

How You’ll Benefit

Google My Business is great because your listing will immediately engage people looking at your business.

They no longer need to go to your website to find your latest promo or event.

Now they’ll find more than just the boring details.

They’ll instantly see something interesting and great that you’re doing.

A rich Google Business Post shows up right in your Business Profile.

This is what my listing looks like from Google Maps on a computer.

Google Business Listing Google Maps

You can see my post just above the pictures in my profile.

Whether you’re a local business or an international business that also serves locals, Google Business Posts is a new and great way to engage people.

Along with the changes on Google Maps, your post will show up on your company profile in Google search.

Google Business Post Desktop

Your business will also change on mobile devices in Google maps when people search.

Google Business Post Mobile

In both of these two examples, you have a better opportunity to promote your business.

The smaller the barrier between your best offers and events and your customer the more likely they are to engage with it.

That’s all we want, a new lead to express interest in our business!

The smaller the barrier between your business & a customer, the better off you are. Click To Tweet

You can customize your Google Business Post message to bring people directly to a page on your website that explains more.

Yup, every post you make can have a call to action and it should too!

With the benefits in mind, you need to actually make a great post.

How To Make A Great Google Business Post

Here’s how you can easily make a great post on Google Business:

Go to Google My Business and open the right business:

Google Business Location List

Once you’re there just head over to the Posts tab (on the left).

Now just click on the write your post box and you’ll see the create a post box pop up (there’s also a blue button in the lower right).

Take a look at what you’ll see:

Create Google Business Post

You can use your post for any one of these (examples from Google):

  • Events such as a jazz brunch or an in-store session.
  • Offers/specials such as sales and discounts.
  • Product updates such as new merchandise.
  • Announcements such as “Open late this Saturday” or “Special guests this week!”

Or if you have something else relevant to share then you can post that also. These are merely examples.

Each of the following parts is important to make a great post on Google Business.

Photo

Every Google Business Post you make needs a photo.

You want to draw as much attention to your post as possible.

Pictures are important to your brand and make your post stand out more.

Your photo should be a square.

A post's photo is the most prominent and best way to capture attention. Click To Tweet

If your photo isn’t a square then Google will make you crop it to a square.

No matter how you upload a picture you’ll end up with a square so it’s best you make it square.

I used the generic social media template in Canva to make my image.

According to Google, your photo should be “well-lit and in focus.”

That’s sort of a given for any photo though.

Post Text

This is your chance to shine once your photo has captured people’s attention.

You want to make an impact and inspire action with as few words as possible.

You’re given space to write up to 1,500 characters but you shouldn’t write anywhere near that.

The ideal length is 150 to 300 characters.

Your Google Business Post text needs to be impactful to lead into your call to action.

Make Post Event

If you select that your post is an event then you get to enter an event title and date.

Your event title should be short and sweet to describe what the even it all about.

4-5 words are all you should use.

Maybe you’re having a sale or maybe a new comedian is headlining this weekend.

Whatever your situation, if there’s a special event that is time bound then make it an event!

Add a Button

This is a must for every Google Business Post. Google makes it optional but to take advantage of your post a button is a must.

The button is your call to action that you can link to any web page you want.

You can use any of these pre-selected titles:

  • Reserve
  • Sign up
  • Buy
  • Get offer

Those buttons cover a lot of different options for you to promote something.

When you use a button, make sure it goes to a page that is a well-crafted landing page.

Google also has more details on making a great post and also many examples of great posts

Be Known

The further your online presence expands the more you’ll be known to potential customers.

It has to be done with thought and a plan though.

Your business has a purpose, your online presence should help you achieve that purpose.

Get a personalized Online Presence Report so you have steps to take that will help you grow your business.

With an Online Presence Report in hand, you’ll also benefit from a free consultation to talk about how we can grow your business online together.

Want more to grow your small business online?

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Nick Leffler

I help people and small businesses expand their online presence with experience building websites, social media presence and more. I grow my online presence with a small budget by using inbound marketing with great content on my blog, social media and other methods such as email marketing.

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