Small Business Basics Of Organizing A Successful Marketing Campaign

Rachel McPherson

June 22, 2017 • No Comments

Today’s post is from our guest, Rachel McPherson. You can learn more about Rachel in her author profile below the article.

Over the last few years, content marketing has become instrumental for any brand strategy. Long are the days when only traditional marketing strategy made waves in the world of consumerism. Content marketing has an immense impact on potential customers and those who decide to ignore it will tremendously fall behind. That’s why having a successful content marketing campaign is today’s imperative.

Here, we have rounded up a few useful tips for how to make the best out of your marketing campaign.

Choose The Right Tools

One of the top prerequisites for designing a meticulous content marketing campaign is your toolbox that will help you go through each step.

Strive to treat every single activity as a separate campaign and choose a user-friendly tool that will bring the processes to a whole new level and make them more user-friendly. For example, if you have a bundle of interesting ideas and a number of critical but tedious tasks to handle, the best possible solution is to get yourself a project management software tool for small business.

Also, if you want to track your campaign’s performance, tools like Google Analytics or KIssmetrics can help. With Moz you can make sure your landing pages are search-friendly.

Whichever tools you decide to use, they will undoubtedly elevate your business and make your campaign run smoothly.

Create A Local Knowledge Library

Create a Local Knowledge Library

While the Internet is an endless resource of information, it still can be a time eater when searching for sensitive research-based data.

Open the door to greater efficiency by creating your central library. That would be a place where your team members will be able to access any possible content or training materials. This should serve as a kind of a knowledge hub which will help your team run their digital project management and stay attune with the latest trends and keep them in the loop.

Create Webinars

Most people think that all types of meetups and seminars are a massive time-suck. They distract people from their work and, as a result, sap mental resources.

Surprisingly, according to Content Marketing Institute benchmarks, budgets, and trends, 82 percent of B2C marketers use videos as content marketing tactics. Webinars came in handy when you need to get a message across to your present and potential clients but you lack resources and time to do it.

According to Hubspot CMO Mike Volpe, the webinar in which they gave guidelines how to use Twitter in the marketing industry which was launched in 2008 was a huge success. It helped Hubspot build social channels and the number of registrations skyrocketed to 3000.

More Focus On Customer’s Needs

More Focus On Customer's Needs

The customer is king. When creating their marketing strategy, the most successful companies place their customers and customers’ experience as their top priority.

If you want to develop a successful strategy for managing digital projects, your main concern should be your target customer. Instead of organizing your team around media channels, you need to make them realize how important it is to focus on a customer lifecycle as a whole and then move on to campaign segmentation, and finally, channels.

This will prevent any inconsistencies and make your clients want to continue collaboration on future projects.

Create A Documented Content Strategy

Most companies, especially startups who are mainly focused on delivering results, do not have a documented content strategy.

However, what many of them forget is that their content marketing strategy is not driven by content, but by the goal they want to achieve.

You are already preoccupied with creating appropriate content, monitoring your channels and delegating tasks to your team. Your team is focusing their efforts on task management and catering to clients’ needs.

You need a documented content strategy, a playbook that specifically outlines customer profiles, content topics, and marketing channels. It will make the onboarding process less painful and easier to digest.

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Rachel McPherson

Rachel is currently working as the vice president of communications at Active Collab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

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