The Online Presence Blog

For Small Businesses

Sometimes You Have To Make A Business Strategy Pivot

Sometimes You Have To Do The Business Strategy Pivot

What has worked in the past may not work in the future. That’s why it’s always important to analyze your strategy and when necessary do the business strategy pivot. Shift resources towards what’s working the best even if it means taking some resources away from a strategy that is working okay.

4 Tips for Writing The Best B2B Emails For Effective Lead Generation

4 Tips for Writing The Best B2B Emails For Effective Lead Generation

These 4 tips will help you write better B2B emails that will more effectively generate leads. Email still remains the most effective marketing channel even though digital marketing has changed a lot. Generating leads with email can be effective if done right. These tips will help.

Who Can Advertise And How To Advertise On Nextdoor

Who Can Advertise And How To Advertise On Nextdoor

There are two types of advertising on Nextdoor currently. Nextdoor calls them sponsored posts. To advertise on Nextdoor you either have to be a major national brand or a real estate agent/real estate broker. Local businesses and small businesses still aren’t able to sponsor posts.

Why Nextdoor Recommendations Matter And How To Get More

Why Nextdoor Recommendations Matter And How To Get More

Reviews and recommendations are a powerhouse for driving more consumers to your local business. For certain industries, Nextdoor recommendations makes sense. They’re a good way to increase your reach to local neighbors on the Nextdoor app.

10 Overlooked Ways To Establish Trust With Your Audience

10 Overlooked Ways To Establish Trust With Your Audience

Trust is important to build online for every business. Learn 10 overlooked ways you can establish trust online with your audience. Without taking the steps to build trust with your audience it will be harder to get business. Learn to establish more trust.

Business Review Sites Provide Verifiable Social Proof For Your Business

Business Review Sites Provide Verifiable Social Proof For Your Business

Social proof has always been important for businesses but today’s social proof is more verifiable than ever. Business review sites give you the opportunity to get more customers with trust, social proof, and more visibility. It’s becoming harder every day to run a business without a high quantity of good reviews.

Why Your Business Online Reputation Matters A Lot For Your Growth

Why Your Business Online Reputation Matters A Lot For Your Growth

Conversations are happening everywhere online, thousands a minute. That’s why your business online reputations matters a lot. It’s hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Sending email as a business is a touchy subject. Plain text email vs. visual email is something every business has to weight carefully. With plenty of testing you can understand what works best with your audience.

How Do Small Brands Compete Online vs Big Business

How Do Small Brands Compete Online vs Big Business

The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.

Is An Expert Roundup For SEO Worth The Effort? Do They Work?

Is An Expert Roundup For SEO Worth The Effort? Do They Work?

If done right an expert roundup can be a boon to your SEO efforts. If done wrong (which is often more common) then it can waste a lot of your time. When an expert roundup is put together purposely woven with a story and quotes they can be both powerful and provide many great backlinks.

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