Skip to content

The Online Presence Blog

For Small Businesses

Who Can Advertise And How To Advertise On Nextdoor

Who Can Advertise And How To Advertise On Nextdoor

There are two types of advertising on Nextdoor currently. Nextdoor calls them sponsored posts. To advertise on Nextdoor you either have to be a major national brand or a real estate agent/real estate broker. Local businesses and small businesses still aren’t able to sponsor posts.

Why Nextdoor Recommendations Matter And How To Get More

Why Nextdoor Recommendations Matter And How To Get More

Reviews and recommendations are a powerhouse for driving more consumers to your local business. For certain industries, Nextdoor recommendations makes sense. They’re a good way to increase your reach to local neighbors on the Nextdoor app.

10 Overlooked Ways To Establish Trust With Your Audience

10 Overlooked Ways To Establish Trust With Your Audience

Trust is important to build online for every business. Learn 10 overlooked ways you can establish trust online with your audience. Without taking the steps to build trust with your audience it will be harder to get business. Learn to establish more trust.

Business Review Sites Provide Verifiable Social Proof For Your Business

Business Review Sites Provide Verifiable Social Proof For Your Business

Social proof has always been important for businesses but today’s social proof is more verifiable than ever. Business review sites give you the opportunity to get more customers with trust, social proof, and more visibility. It’s becoming harder every day to run a business without a high quantity of good reviews.

Why Your Business Online Reputation Matters A Lot For Your Growth

Why Your Business Online Reputation Matters A Lot For Your Growth

Conversations are happening everywhere online, thousands a minute. That’s why your business online reputations matters a lot. It’s hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Sending email as a business is a touchy subject. Plain text email vs. visual email is something every business has to weight carefully. With plenty of testing you can understand what works best with your audience.

How Do Small Brands Compete Online vs Big Business

How Do Small Brands Compete Online vs Big Business

The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.

Is An Expert Roundup For SEO Worth The Effort? Do They Work?

Is An Expert Roundup For SEO Worth The Effort? Do They Work?

If done right an expert roundup can be a boon to your SEO efforts. If done wrong (which is often more common) then it can waste a lot of your time. When an expert roundup is put together purposely woven with a story and quotes they can be both powerful and provide many great backlinks.

What’s The Difference Between SEO and SEM? Does It Matter?

What's The Difference Between SEO and SEM? Does It Matter?

The difference between SEO and SEM seems to be all in semantics but it’s not. Read this to learn why the difference matters to your business. Each one plays a very different role in your strategy to grow your business online.

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

Facebook is a powerful place to advertise your business IF you approach it right. With Facebook ads deep targeting you can approach it right by helping a well made ad reach the specific audience you need for your business.

Why Branding is Important if You Want to Sell Your Business

Why Branding is Important if You Want to Sell Your Business

Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.

An Effective Website Requires 90% Marketing and 10% Web Design

An Effective Website Requires 90% Marketing and 10% Web Design

Developing an effective website for a business requires a lot of effort put in the right places. That means the division of labor and effectiveness should come down to 90% marketing and 10% web design. A website is a tool for business so web design doesn’t matter without marketing and vice versa.

3 Things You Can Do to Manage Expenses as a New Business Owner

3 Things You Can Do to Manage Expenses as a New Business Owner

Managing business expenses is an essential part of running your own business. It seems that it’s also more of a challenge with a new business.These three things will help you manage your expenses to stay on to of running a profitable business that will keep on going.

Email Marketing Tools That Make Client Communication Better

Email Marketing Tools That Make Client Communication Better

Email marketing is the most powerful digital marketing strategy available. These email marketing tools will help make your email marketing strategy more effective and better. You’ll improve your communications and ability to deliver a better message that will improve your brand online presence.

8 Fading Digital Marketing Trends In 2018 + Infographic

8 Fading Digital Marketing Trends In 2018 + Infographic

Digital marketing is always shifting but there are 8 strategies that have been fading for some time. These fading digital marketing trends are finally having their final hurrah in 2018 as they fade into oblivion. Learn what you should be shifting away from and enjoy the infographic also.

What You Should Look For To Find The Best Web Hosting

What You Should Look For To Find The Best Web Hosting

There’s a lot of different suggestions out there for finding the best web hosting company. Some recommendations are bad and some are good. It’s a challenge sifting through all the right information. Read this to learn what to look for and find some of our favorites too.

5 Ways To Improve Your Personal Brand On Social Media

5 Ways To Improve Your Personal Brand On Social Media

Your personal branding efforts on social media are a must whether you’re a small business owner or a professional. Personal branding decides how you’re seen on the internet by potential clients and customers. Learn five ways you can improve your personal brand on social media.

3.5 Digital Marketing Trends You’ll See Explode In 2018

2018 Digital Marketing Trends you'll see explode this year

You’ll see a lot of marketing trends in 2018. The 2018 digital marketing trends you’ll see explode are a different story though. These 3.5 trends are going to be newer trends that will have the biggest impact on making marketing for businesses easier.

Advantages and Disadvantages of Digital Money for Business

Advantages and Disadvantages of Digital Money for Business

Digital money is something you’ve probably seen discussed a lot recently. Bitcoin alone has increased in value dramatically. Learn the advantages and disadvantages of digital money for business in this overview of digital currency. You’ll learn about whether or not it’s a good choice for your business.

Marketing Automation Makes Growing Your Business Online Easier

Marketing Automation Makes Growing Your Business Online Easier

Don’t feel overwhelmed and put off by marketing automation. It sounds more complex than it is and there can be huge benefits for your business. Automating some of your marketing will help save you time, money, and can deliver better leads to you so you can grow your business faster.

Ready to talk about your project?

We'd love to learn more about your business and website design project.

Sign up for email updates

Get helpful tips to grow your business in your inbox every other week.

Sign up for email updates

Thank you for your submission. Check your email (and spam folder) to verify your subscription and gain access to lots of free documents.

Close
Scroll To Top