An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.
More visitors means more business for you right? Not necessarily if you’re not targeting the right searches. If you’re targeting the right audience then these three tips will help you get more clicks from organic searches. It all comes down to standing out and giving searchers something better than everything else on the search results page.
Good website conversion is good for business. Without a business website that provides a return on investment for your business then there’s not much of a point for a website. This post will show you how to think of your website and make it a better tool for your business.
Take a lesson from the Beatles in email marketing. This fun Beatles themed infographic has a different lesson in email marketing for each song. Nobody knew you could learn email marketing from the Beatles until now. I also break down each step and expand upon it to give a little more context to the infographic.
A big shift in the mobile internet is coming and a lot of people, professionals included, aren’t ready. The shift to more website professionals understanding the importance of mobile will be the big trend. The 2018 mobile trend will be for mobile first to catch on like its never caught on before.
I’m taking a slow week this week and sharing what I’m thinking for in business. I also encourage you to join in and share in the comments section what you’re thankful for. For those outside the United States share what you’re thankful anyway just to have a moment of reflection.
There’s a lot to worry about when you’re starting your small business. Be sure you don’t believe this big small business insurance myth that could put an end to your business before it ever gets started. You want to be prepared because your business is your livelihood.