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What’s The Difference Between SEO and SEM? Does It Matter?

What's The Difference Between SEO and SEM? Does It Matter?

The difference between SEO and SEM seems to be all in semantics but it’s not. Read this to learn why the difference matters to your business. Each one plays a very different role in your strategy to grow your business online.

4 Ways To Give Consumers The Best Online Shopping Experience

4 Ways To Give Consumers The Best Online Shopping Experience

Your website has a lot to compete wih because of real-world distractions and technical distractions. Offering the best online shopping experience means there’s an endless job of perfecting product pages and the checkout process. These 4 tips help you convert visitors into customers by offering a smoother online shopping experience.

Increase Website Conversion Rates On Every Page

Every page is an opportunity to increase website conversion rates.

Your small business online presence depends on converting visitors into customers. That means it’s important to try an increase website conversion rates however you can. Breaking down the goal of a small business website down even further, every page should have a purpose and help convert visitors. There is a difference between a landing page…

When To Create A Landing Page vs Web Page

When To Create a Landing Page vs Web Page overlayed over landing runway

Knowing when to create a landing page or a web page sounds complex, but it will be more clear after reading this post. When trying to decide landing page vs web page, understanding the basics of each can go a long way. The goal of a landing page isn’t the same as a web page even…

Landing Page Search Optimization: Should You Bother?

Landing page search optimization. Should you bother?

Last week I read a thoughtful article about landing pages. It was about the need to stop picking the landing page details apart thinking they matter. Button color? It probably doesn’t matter if it’s orange or green as long as it stands out. Nope, it’s not always about aesthetics, but it is always about standing…

Are Microsites Worth Your Time?

My designer says he needs to create microsites for me. Are microsites worth my time?

I’ve received a lot of questions about microsites. There are many companies who believe microsites are great for SEO (search engine optimization). these companies put focus (and their client’s money) on them. There is some confusion around what a microsite, landing page, or local page is, though. Because there is confusion with most users between microsites, landing pages,…

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