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Social Media Demographics

- 2017 Edition -

Social Media Platform Usage

Percent of worldwide online adults who use each major social media platform.

%
Facebook

Active Users

Daily

1.32 billion

Monthly

2.01 billion

%
Instagram

Active Users

Daily

500+ million

Monthly

800+ million

%
Pinterest

Active Users

Monthly

200 million

%
LinkedIn
%
Twitter

Active Users

Monthly

328 million

Each social media demographics section below shows the percentage of adults in each group who uses each social media platform.

Facebook Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

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Instagram Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

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Pinterest Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

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LinkedIn Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

Employment

Employed
%
Not employed
%

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Twitter Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

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