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Social Media Demographics

– 2018 Edition –

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Social Media Network Usage

Percent of worldwide online adults who use each major social media network.

%
Facebook

Active Users

Daily

1.47 billion

Monthly

2.23 billion

%
YouTube

Active Users

Daily

30+ million

Monthly

1.9 billion

%
Instagram

Active Users

Daily

500+ million

Monthly

800+ million

%
Pinterest

Active Users

Monthly

200 million

%
Snapchat

Active Users

Daily

187 million

Monthly

300 million+

%
LinkedIn
%
Twitter

Active Users

Daily

100 million

Monthly

330 million

Each social media demographics section below shows the percentage of adults in each group who uses each social media network.

Facebook Demographics

Gender

%
Female
%
Male

Age

18-24
%
25-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

YouTube Demographics

Gender

%
Female
%
Male

Age

18-24
%
25-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

Instagram Demographics

Gender

%
Female
%
Male

Age

18-24
%
25-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

Pinterest Demographics

Gender

%
Female
%
Male

Age

18-24
%
25-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

Snapchat Demographics

Gender

%
Female
%
Male

Age

18-24
%
25-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

LinkedIn Demographics

Gender

%
Female
%
Male

Age

18-24
%
25-29
%
30-49
%
50-64
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

Employment

Employed
%
Not employed
%

Twitter Demographics

Gender

%
Female
%
Male

Age

18-24
%
25-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

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