Social Media Demographics

- 2016 Edition -

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Total Social Media Platform Usage

Percent of adults online who use each major social media platform.

%
Facebook
%
Instagram
%
Pinterest
%
LinkedIn
%
Twitter

Each social media demographics section below shows the percentage of adults in each group who uses each social media platform.

Facebook Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%
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Instagram Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%
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Pinterest Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%
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LinkedIn Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%

Employment

Employed
%
Not employed
%
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Twitter Demographics

Gender

%
Female
%
Male

Age

18-29
%
30-49
%
50-64
%
65+
%

Education

High school degree or less
%
Some college
%
College+
%

Income

Less than $30k/year
%
$30k-$49,999
%
$50k-$74,999
%
$75,000+
%

Location

Urban
%
Suburban
%
Rural
%
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Sources: The information in this social media demographics graphs is from the 2016 demographics from Pew Research Center.