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How Do Small Brands Compete Online vs Big Business

How Do Small Brands Compete Online vs Big Business

The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.

Why Branding is Important if You Want to Sell Your Business

Why Branding is Important if You Want to Sell Your Business

Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.

Business Brand Consistency Makes Your Company Awesome

Business Brand Consistency Makes Your Company Awesome

An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.

7 Reasons Managing Your Business Online Presence Strategy Matters

7 Reasons Managing Your Business Online Presence Strategy Matters

It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.

Grow Online With Small Business YouTube Branding

Grow Online With Small Business YouTube Branding

Small business YouTube branding is a huge opportunity to reach new customers of all ages and who are more affluent. Learn why YouTube is an incredible medium for branding your business and why it should be on your radar for reaching new customers.

Meet Expectations, Create An Always On Brand Presence

Always be on with your brand presence.

Most of us realize that people live in a fast paced world and expectations are high for quick access to everything. The information we’re looking for is always available at our fingertips and we expect it to be. At home we have a smartphone in hand and a laptop within a few steps. Out and about…

Connect With Customers By Showing Your Brand Personality

Connect With Customers By Showing Your Brand Personality

Have you thought about what your brand personality is? What are you trying to communicate to your customers to create an emotional connection? Over the long run your brand personality will decide how well received your small business is with potential customers. It can mean you either successfully find a place in customers hearts or are…

Is Yelp Advertising Worth The Cost For Your Small Business?

Is Yelp Advertising Worth The Cost For Your Small Business?

Before you even sign up for a free Yelp account, read this to prepare. As soon as you sign up for a Yelp account, their sales people will contact you to sign up for Yelp advertising. Make sure you’ve already made a decision before you commit to or reject anything.

Build Brand Authority With Conversations

Build Brand Authority With Conversations

When starting your business, cash flow is one of the biggest problems. Luckily there are some free advertising ideas you can use to build brand authority and grow your business. I was fortunate enough to give one of 25 free advertising ideas in this article for small business professionals. The idea I provided was to build authority by…

Grow Your Business: Online Brand Design With Content Marketing

Chess pieces in the background with text overlay "Online Brand Strategy." Online brand design with content marketing.

Building a reputable brand online takes time and perseverance. With an effective content marketing strategy, it can be less painful, though. A good online brand design must take into account content marketing. Designing an online brand takes into account many factors. Some of those factors are social media presence, search engine optimization, and your website. Possibly the…