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How Do Small Brands Compete Online vs Big Business

How Do Small Brands Compete Online vs Big Business

The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.

Local Business Online Reputation: Where Your Focus Should Be

Local Business Online Reputation: Where Your Focus Should Be

As you’re building your local business online presence you’ll find there are a lot of options for how to promote your business online. A focus is necessary. Read this to learn how to focus on the right place to manage your local business online reputation.

Target Local Customers Who Are Searching For Your Business

Target Local Customers Who Are Searching For Your Business

The search landscape is changing and expectations from consumers are becoming higher. The shift is happening for how people search for local businesses. As a small business though your job is to be seen by local customers. This article will help you target local customers with a local business that’s more likely to be seen by your customer.

Reach Traveling Customers Who Are On The Go In Two Ways

Reach Traveling Customers Who Are On The Go In Two Ways

There are both paid and organic methods you can use to reach traveling customers. There are also two types of traveling customers who you can reach with different targeting methods. This article will help you understand and use the different targeting methods to reach customers for your small business who are traveling but have no plans yet.

How To Handle A Multiple Location Business Website

How To Handle A Multiple Location Business Website

Learn how to handle a multiple location business website so you’ll rank better in search and offer visitors what they’re looking for. There’s a specific way you should be showing multiple locations of your business on the internet. Older ways for search optimization are outdated, be sure you’re doing it right.

How To Use a Nextdoor Business Page To Reach Local Customers

General social media networks are hard to reach people on. There are many opportunities on niche social media networks, though. Learn how to sign up and fill out your Nextdoor business page to reach local customers. It’s a localized social media network which means less competition and more opportunity for you.

Are Microsites Worth Your Time?

My designer says he needs to create microsites for me. Are microsites worth my time?

I’ve received a lot of questions about microsites. There are many companies who believe microsites are great for SEO (search engine optimization). these companies put focus (and their client’s money) on them. There is some confusion around what a microsite, landing page, or local page is, though. Because there is confusion with most users between microsites, landing pages,…

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