The Online Presence Blog

For Small Businesses

What’s The Difference Between SEO and SEM? Does It Matter?

What's The Difference Between SEO and SEM? Does It Matter?

The difference between SEO and SEM seems to be all in semantics but it’s not. Read this to learn why the difference matters to your business. Each one plays a very different role in your strategy to grow your business online.

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

Facebook is a powerful place to advertise your business IF you approach it right. With Facebook ads deep targeting you can approach it right by helping a well made ad reach the specific audience you need for your business.

Why Branding is Important if You Want to Sell Your Business

Why Branding is Important if You Want to Sell Your Business

Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.

An Effective Website Requires 90% Marketing and 10% Web Design

An Effective Website Requires 90% Marketing and 10% Web Design

Developing an effective website for a business requires a lot of effort put in the right places. That means the division of labor and effectiveness should come down to 90% marketing and 10% web design. A website is a tool for business so web design doesn’t matter without marketing and vice versa.

3 Things You Can Do to Manage Expenses as a New Business Owner

3 Things You Can Do to Manage Expenses as a New Business Owner

Managing business expenses is an essential part of running your own business. It seems that it’s also more of a challenge with a new business.These three things will help you manage your expenses to stay on to of running a profitable business that will keep on going.

Email Marketing Tools That Make Client Communication Better

Email Marketing Tools That Make Client Communication Better

Email marketing is the most powerful digital marketing strategy available. These email marketing tools will help make your email marketing strategy more effective and better. You’ll improve your communications and ability to deliver a better message that will improve your brand online presence.

8 Fading Digital Marketing Trends In 2018 + Infographic

8 Fading Digital Marketing Trends In 2018 + Infographic

Digital marketing is always shifting but there are 8 strategies that have been fading for some time. These fading digital marketing trends are finally having their final hurrah in 2018 as they fade into oblivion. Learn what you should be shifting away from and enjoy the infographic also.

What You Should Look For To Find The Best Web Hosting

What You Should Look For To Find The Best Web Hosting

There’s a lot of different suggestions out there for finding the best web hosting company. Some recommendations are bad and some are good. It’s a challenge sifting through all the right information. Read this to learn what to look for and find some of our favorites too.

5 Ways To Improve Your Personal Brand On Social Media

5 Ways To Improve Your Personal Brand On Social Media

Your personal branding efforts on social media are a must whether you’re a small business owner or a professional. Personal branding decides how you’re seen on the internet by potential clients and customers. Learn five ways you can improve your personal brand on social media.

3.5 Digital Marketing Trends You’ll See Explode In 2018

2018 Digital Marketing Trends you'll see explode this year

You’ll see a lot of marketing trends in 2018. The 2018 digital marketing trends you’ll see explode are a different story though. These 3.5 trends are going to be newer trends that will have the biggest impact on making marketing for businesses easier.

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