The Online Presence Blog

For Small Businesses

Business Review Sites Provide Verifiable Social Proof For Your Business

Business Review Sites Provide Verifiable Social Proof For Your Business

Social proof has always been important for businesses but today’s social proof is more verifiable than ever. Business review sites give you the opportunity to get more customers with trust, social proof, and more visibility. It’s becoming harder every day to run a business without a high quantity of good reviews.

Why Your Business Online Reputation Matters A Lot For Your Growth

Why Your Business Online Reputation Matters A Lot For Your Growth

Conversations are happening everywhere online, thousands a minute. That’s why your business online reputations matters a lot. It’s hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Sending email as a business is a touchy subject. Plain text email vs. visual email is something every business has to weight carefully. With plenty of testing you can understand what works best with your audience.

How Do Small Brands Compete Online vs Big Business

How Do Small Brands Compete Online vs Big Business

The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.

Is An Expert Roundup For SEO Worth The Effort? Do They Work?

Is An Expert Roundup For SEO Worth The Effort? Do They Work?

If done right an expert roundup can be a boon to your SEO efforts. If done wrong (which is often more common) then it can waste a lot of your time. When an expert roundup is put together purposely woven with a story and quotes they can be both powerful and provide many great backlinks.

What’s The Difference Between SEO and SEM? Does It Matter?

What's The Difference Between SEO and SEM? Does It Matter?

The difference between SEO and SEM seems to be all in semantics but it’s not. Read this to learn why the difference matters to your business. Each one plays a very different role in your strategy to grow your business online.

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience

Facebook is a powerful place to advertise your business IF you approach it right. With Facebook ads deep targeting you can approach it right by helping a well made ad reach the specific audience you need for your business.

Why Branding is Important if You Want to Sell Your Business

Why Branding is Important if You Want to Sell Your Business

Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.

An Effective Website Requires 90% Marketing and 10% Web Design

An Effective Website Requires 90% Marketing and 10% Web Design

Developing an effective website for a business requires a lot of effort put in the right places. That means the division of labor and effectiveness should come down to 90% marketing and 10% web design. A website is a tool for business so web design doesn’t matter without marketing and vice versa.

3 Things You Can Do to Manage Expenses as a New Business Owner

3 Things You Can Do to Manage Expenses as a New Business Owner

Managing business expenses is an essential part of running your own business. It seems that it’s also more of a challenge with a new business.These three things will help you manage your expenses to stay on to of running a profitable business that will keep on going.

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