The Exprance Blog

For Small Businesses

Does Social Media Marketing Really Benefit Your Search Ranking?

Does Social Media Marketing Really Benefit Your Search Ranking?

Nobody knows to what extent social media affects search rankings. It is generally agreed upon that they do have an effect though. Find out why you should have social media as part of your search engine optimization strategy.

Local Business Online Reputation: Where Your Focus Should Be

Local Business Online Reputation: Where Your Focus Should Be

As you’re building your local business online presence you’ll find there are a lot of options for how to promote your business online. A focus is necessary. Read this to learn how to focus on the right place to manage your local business online reputation.

Using Google Tag Manager Is A Must For Your Website

Using Google Tag Manager Is A Must For Your Website

Google Tag Manager is a powerful tool to simplify managing tags on your website. Learn how using Google Tag Manager will help improve your website and make your life easier. Consolidating the myriad of tags we have available into one tag manager is a good solution for many problems.

Effective Google Ads: A Strategy That Will Get You More Leads

Effective Google Ads: A Strategy That Will Get You More Leads

You want to get more clicks on your ads and turn more of those clicks into leads for your business. Effective AdWords ads will help you achieve this if you implement this strategy. You’ll find more customers who will be more receptive to doing business with you.

Decrease Blog Post Bounce Rate: Two Strategies You Can Use Right Now

Decrease Blog Post Bounce Rate: Two Strategies You Can Use Right Now

Start with these two strategies to decrease the blog post bounce rate on your website. You’ll provide better content for visitors and some side benefits for you. You’ll get a decreased bounce rate plus valuable leads you probably weren’t getting before.

Promote Blog Posts: How To Get Content To Catch On More

Promote Blog Posts: How To Get Content To Catch On More

There’s a lot of amazing content on the internet so it’s no longer the only tactic you can use to promote blog posts. If it’s amazing that doesn’t mean it’ll to great and get tons of views. It takes more strategies than great content to overcome a deserted blog. This post lays out some of the best ways to get traction for your newest blog posts.

Target Local Customers Who Are Searching For Your Business

Target Local Customers Who Are Searching For Your Business

The search landscape is changing and expectations from consumers are becoming higher. The shift is happening for how people search for local businesses. As a small business though your job is to be seen by local customers. This article will help you target local customers with a local business that’s more likely to be seen by your customer.

Easy Small Business SEO Keyword Strategy To Grow Your Business Free

Easy Small Business SEO Keyword Strategy To Grow Your Business Free

I’m giving away my secret to search engine optimization (SEO) and 3 of the most important tools I use. My easy small business SEO keyword strategy will leave you with enough keywords to last you a month. You’ll have a month worth of quality keywords that will provide you endless ideas for writing quality content and ranking your website better.

Customer Expectations Online: Consumers Demand & Deserve The Best

Customer Expectations Online: Consumers Demand & Deserve The Best

Customer expectations online are increasing for your business. This post will help you understand how expectations are changing and things you can do to better meet them. Your online presence determines how people see your business and is extremely important to get right. Without a well thought out and simple online presence customers aren’t likely to have their expectations met.

Website Live Chat Provides Exceptional Service & Better Conversions

Website Live Chat Provides Exceptional Service & Better Conversions

Web sites often miss the opportunity to provide customers with better customer service and convert visitors into leads better. Website live chat can help increase the conversions on your website and it can also be a great way to provide customer service.

Does Your Small Business Need Search Engine Optimization?

Does Your Small Business Need Search Engine Optimization?

If the question of whether or not you need search engine optimization lingers in the back of your mind, here’s your answer. Yes, if you want visitors to your website then you do need SEO.

Always Disclose Affiliate Links And State Your Intentions

Always Disclose Affiliate Links And State Your Intentions

Your business relies on being the authority and being trustworthy. Your website plays a huge role in that so if you include affiliate links then you also need to disclose affiliate links properly. Learn the ways you can properly disclose them so you are trustworthy to your customers.

YouTube Call To Action: Make People Take Action On Your Videos

YouTube Call To Action: Make People Take Action On Your Videos

YouTube gives you many opportunities to benefit from the views you get on your YouTube channel. If you take advantage of YouTube call to action opportunities then you’ll help viewers of your channel and yourself. You can drive people towards an action you want them to take which is a great way to bring in new leads to your business.

Build Meaningful Website Traffic With In-Depth Helpful Blog Posts

Build Meaningful Website Traffic With In-Depth Helpful Blog Posts

Your website needs in-depth helpful blog posts because it will bring meaningful traffic to your website. This post shows the importance of in-depth blog posts that answer an important question your ideal customer has. You’ll also find some easy ways to research what questions people are asking.

Your Social Media Audience Will Determine Your Focus

Your Social Media Audience Will Determine Your Focus

Understanding who makes up each of the major social media networks will help you focus on the one or two your business should be on. Who your business audience is and how it relates to the social media audience of major networks will help give you proper focus.

Immerse Website Visitors With Full-Width Images That Capture Attention

Immerse Website Visitors With Full-Width Images That Capture Attention

Website visitors are quick to judge a business website. This quick judgment will determine if they stay or if they leave. You can immerse website visitors with full-width images and capture visitor’s attention. The better you are at showing visitors the benefits of your business faster the better off you are. Immersive full-width images help you accomplish this.

Business Email Etiquette To Help You Do Business Better [+Infographic]

Business Email Etiquette To Help You Do Business Better [+Infographic]

This handy guide and infographic will make your life easier when communicating with people through email. Proper business email etiquette is essential to making the most of your email communications and making your business look good.

Write A Human-Friendly SEO Title For Every Web Page

Write A Human-Friendly SEO Title For Every Web Page

Search engine optimization is based off a lot of bits and pieces but it all comes down to a human-friendly SEO title. The first thing people searching see is the title which determines their interest in your listing. Focus on creating a title that’s interesting and accurate.

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