Yelp has a new tool for advertisers that makes managing Yelp ads a lot better. It not only makes it easier, it makes your ads more effective. If you aren’t actively monitoring and managing your Yelp ads at least weekly, you’re wasting a lot of money.
The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.
Managing local business listings online is a monumental task because there are so many directories. You have different options for local business listing management though. There are 3 options for how you can manage your listings and each one has pros and cons. This post lays out the 3 strategies and the pros and cons that go with each.
As you’re building your local business online presence you’ll find there are a lot of options for how to promote your business online. A focus is necessary. Read this to learn how to focus on the right place to manage your local business online reputation.
The search landscape is changing and expectations from consumers are becoming higher. The shift is happening for how people search for local businesses. As a small business though your job is to be seen by local customers. This article will help you target local customers with a local business that’s more likely to be seen by your customer.
If the question of whether or not you need search engine optimization lingers in the back of your mind, here’s your answer. Yes, if you want visitors to your website then you do need SEO.
You’ll find the ultimate guide for setting up your Google My Business profile is packed full of great tips and templates. It will help you rock Google search results to make your online presence even more impressive. With this guide and a little work, you’ll reach new levels in the most important Google search rankings.
There are both paid and organic methods you can use to reach traveling customers. There are also two types of traveling customers who you can reach with different targeting methods. This article will help you understand and use the different targeting methods to reach customers for your small business who are traveling but have no plans yet.
Learn how to handle a multiple location business website so you’ll rank better in search and offer visitors what they’re looking for. There’s a specific way you should be showing multiple locations of your business on the internet. Older ways for search optimization are outdated, be sure you’re doing it right.
The future of search engine optimization is moving away from being all about search engines to being more for the people they serve. This post covers the changes that will happen and how it will benefit your small business by moving away from the old ways.
Your company is in the business of helping people and making money while doing it. Customers will undoubtedly visit your website. Desktop converts better but there are a lot of reasons for that. Learn why they convert better and why it doesn’t matter. You’ll learn some things you can do to to get business easier.
When starting your business the most difficult part is finding your first customers. Your job is to get the word out there because you’re not established and nobody knows what you do. The big questions is: how do you go from zero to getting your first customer. There’s no way to get around putting in…
Yelp is still the cornerstone of online business review directories. As a small business, your Yelp business profile gives you direct reach to consumers looking to buy what you sell. Other business directories existed before Yelp, and many have arrived after filling niches, but Yelp remains the biggest and most used. This article will help you…
Local businesses also rely on the internet for driving customers locally. Make sure your small business is set up to be present to local customers when they’re searching for you. Without being present for local customers, you’re likely to be overlooking in an increasingly digital world.