Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.
An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.
It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.
Taking the time to think about how consumers perceive your company is as important as knowing who your target audience is. As a business trying to sell something you’ll want to have intentional brand identity design that sets the stage for consumers knowing what your business is all about.
Your brand logo represents your business at a glance to your customers. A cheap logo definitely looks cheap especially over time and it may represent your brand as such. Cheap might not be the way you want to be seen by customers. Or maybe it is?
What makes or breaks your brand? A lot of things but at the center of it all is your small business logo. The logo is at the center of defining your brand while your website is at the center of converting visitors into customers.
Have you thought about what your brand personality is? What are you trying to communicate to your customers to create an emotional connection? Over the long run your brand personality will decide how well received your small business is with potential customers. It can mean you either successfully find a place in customers hearts or are […]
Building a reputable brand online takes time and perseverance. With an effective content marketing strategy, it can be less painful, though. A good online brand design must take into account content marketing. Designing an online brand takes into account many factors. Some of those factors are social media presence, search engine optimization, and your website. Possibly the […]
Every business needs a why behind it. Why it was started, why it’s still here, and why it should exist 10 years from now. I wanted to share the why and more behind my business. Exprance started out after I built a course to help people build their personal brand website, portfolio, and blog. I created this website […]
Have you ever paused and thought about what makes a recognizable brand? Think about what you remember about some of the brands you run across, but not the billion dollar companies with massive marketing budgets. What are some of the small companies you’ve run across that still had a memorable brand? Without a recognizable brand, […]
Building a personal or business brand online isn’t easy. Displaying the consistency across multiple online channels is a necessary part of the brand but it’s also something that’s difficult to keep up. It’s important for businesses to have an online presence that is as consistent as the offline presence. Keeping the Brand Imagine if one time you went […]
It’s easy to find great personal brand website examples on the Internet. A quick search turns of several roundups of examples. Unfortunately many of those examples that turn up are from professional webs designers or graphic designers. Many of these examples aren’t practical for most though, especially when the website isn’t the main focus. Many times […]
Putting your finger on exactly what a personal brand is isn’t the easiest thing to do. While the brand of an organization is a complex web of people, it’s still not as complex as people. Think of all the different skills that go into making you successful at your job. There’s a common theme I speak […]