Learn About Professional Brand

Why Branding is Important if You Want to Sell Your Business

Why Branding is Important if You Want to Sell Your Business

Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.

Business Brand Consistency Makes Your Company Awesome

Business Brand Consistency Makes Your Company Awesome

An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.

7 Reasons Managing Your Business Online Presence Strategy Matters

7 Reasons Managing Your Business Online Presence Strategy Matters

It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.

Reasonably Priced Images To Enhance Your Brand Online

Reasonably Priced Images To Enhance Your Brand Online

You want to grab visitors attention when they see your brand online. Reasonably priced images will help you enhance your brand and grow your business online. Read this to get some great options for finding reasonably priced images.

Grow Online With Small Business YouTube Branding

Grow Online With Small Business YouTube Branding

Small business YouTube branding is a huge opportunity to reach new customers of all ages and who are more affluent. Learn why YouTube is an incredible medium for branding your business and why it should be on your radar for reaching new customers.

Connect With Customers By Showing Your Brand Personality

Connect With Customers By Showing Your Brand Personality

Have you thought about what your brand personality is? What are you trying to communicate to your customers to create an emotional connection? Over the long run your brand personality will decide how well received your small business is with potential customers. It can mean you either successfully find a place in customers hearts or are…

Grow Your Business: Online Brand Design With Content Marketing

Chess pieces in the background with text overlay "Online Brand Strategy." Online brand design with content marketing.

Building a reputable brand online takes time and perseverance. With an effective content marketing strategy, it can be less painful, though. A good online brand design must take into account content marketing. Designing an online brand takes into account many factors. Some of those factors are social media presence, search engine optimization, and your website. Possibly the…

Why I Do What I Do

Why I Do What I Do: Making Business Goals and Meeting Business Goals

Every business needs a why behind it. Why it was started, why it’s still here, and why it should exist 10 years from now. I wanted to share the why and more behind my business. Exprance started out after I built a course to help people build their personal brand website, portfolio, and blog. I created this website…

Growing Your Business With Online Brand Design

Learn to Grow Your Business Online

Your business should be online because that’s where a lot of your customers are. Online brand design will help you create an online presence that reaches your customer and helps grow your small business.

Be Where Your Customers Are

Be Where Your Customers Are - Hang Out Where They Hang Out

Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though,…

Be An Instant Hit, Make A Recognizable Brand Online

Be An Instant Hit, Make A Recognizable Brand Online

Have you ever paused and thought about what makes a recognizable brand? Think about what you remember about some of the brands you run across, but not the billion dollar companies with massive marketing budgets. What are some of the small companies you’ve run across that still had a memorable brand? Without a recognizable brand,…

Telling a Story with Graphics

Two young men sitting on a park bench talking to each other, telling a story with graphics.

You have a new website, you’ve learned the ropes of social media. The last remaining question is, how do you tell a story with graphics that will pique viewer curiosity? Telling a story with graphics that links a person to the story you tell in the content of your website is a great way to…

Building Brands Online

Consistency In Building Brands Online

Building a personal or business brand online isn’t easy. Displaying the consistency across multiple online channels is a necessary part of the brand but it’s also something that’s difficult to keep up. It’s important for businesses to have an online presence that is as consistent as the offline presence. Keeping the Brand Imagine if one time you went…

Personal Brand Website Examples For The Rest of Us

Unique Fingerprint: Find Personal Brand Website Examples For The Rest of Us

It’s easy to find great personal brand website examples on the Internet. A quick search turns of several roundups of examples. Unfortunately many of those examples that turn up are from professional webs designers or graphic designers. Many of these examples aren’t practical for most though, especially when the website isn’t the main focus. Many times…

Always Maintain Personal Brand Consistency

Build Your Personal Brand Website

Putting your finger on exactly what a personal brand is isn’t the easiest thing to do. While the brand of an organization is a complex web of people, it’s still not as complex as people. Think of all the different skills that go into making you successful at your job. There’s a common theme I speak…