There’s only one type of app that nobody should live without. It’s not a productivity app and it’s not a health app. It’s also probably not on the essential list or the cool list, but it is needed more than any of the essentials. Whether you’re a business owner or an employee, this app should…
Social media is an extremely powerful way to communicate directly with your customers. The key is to approach it as a way to communicate, though, never to sell. Learning to approach social media effectively is necessary to find any value in it. I’m going to cover three things you can do to help your business benefit from…
Last week I read a thoughtful article about landing pages. It was about the need to stop picking the landing page details apart thinking they matter. Button color? It probably doesn’t matter if it’s orange or green as long as it stands out. Nope, it’s not always about aesthetics, but it is always about standing…
I’ve always had a passion for starting new businesses and learning new things. While I’ve never built anything into a multi-million dollar business, I have been proud of what I’ve created and accomplished over the years. I’ve been able to support myself through school and have always done business on the side while working a…
Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though,…
Every small business website needs a purpose. These small business website needs will help you understand what you need to focus on for a successful business website. With the right items, the website can meet business goals and contribute to the success of your business.
I’ve received a lot of questions about microsites. There are many companies who believe microsites are great for SEO (search engine optimization). these companies put focus (and their client’s money) on them. There is some confusion around what a microsite, landing page, or local page is, though. Because there is confusion with most users between microsites, landing pages,…
I previously wrote about 8 great ways to grow your email list. Each way was covered briefly which I expanded upon with several articles prior to this one. I’m going to combine the last three into this one article because none of the last three need much detail. The last three are: Sign Up Everywhere: put…
Hopefully, you were able to catch up on the posts I’ve written in the 8 great tips to grow your email list series. If you haven’t, don’t worry, this post is independent of them. You may still want to check them out because it will help you grow your email list. You’re The Expert You…
Growing your email list is important to your business growth online. I briefly covered 8 great tips to grow your email list. Now it’s time to cover in more detail how you can scream out at your visitors without actually screaming at them :) When someone visits your website they’re often focused on whatever it is they’re…
Achieving email list growth with a giveaway can skyrocket your subscriber numbers, but it’s not that easy. You’ve received 8 great tips to grow your email list, but applying those may be a challenge. There are some things to specifically keep in mind when using a contest or giveaway to grow an email list. This post will…
Growing an eCommerce email list can be done in many of the ways I mentioned in 8 great tips to grow your email list. There is one growth method an eCommerce website can use that most other websites can’t though. Giving new customers a coupon if they subscribe to receive your newsletter is a great…
Last week I provided 8 tips to grow your email list. Each one of these tips needed a bit more elaboration to add value and help with figuring out the logistics to do it. This post gives you more information about the first tip, to offer something. It also elaborates more on what to offer to get…
Maintaining a relationship with your client’s is essential to your business, this post will give you some great email marketing ideas to grow your email list, the best way to stay in touch. An email list is still the best way to find qualified leads for your business. Even with the growth of social media…
Social media is great for connecting with people in your industry or even potential clients. Even though it’s great for connecting, if you don’t know how you’re doing then you don’t know where to improve. There’s an easy way to understand how well you’re doing on Twitter, enable Twitter analytics. Below is what your standard…
Your top priority when doing business online is to keep customer data secure. That doesn’t mean only if you’re in eCommerce and accepting payments, that means everybody. It seems that every few months there’s another large company in the news for having customer data stolen from their computers. While it’s not always known how the…
Has it ever seemed like your business isn’t moving ahead as fast as you’d like it to? Or growth seem a bit stale? It’s common for that feeling to creep into your mind once in a while. But how do you know if it’s a passing feeling, something bigger at play, or something a fresh…
There are so many places you can turn to online for free stock photos. For every free image website, there are 100 posts and lists of those image services. That’s a bit overwhelming right? Each time I see one of those lists I get a bit of anxiety because I know it’s too much information.…
This post provides an easy to reference infographic and full details to help you create better content. Ranking for the #1 spot on Google takes a lot of work and time. Ranking for that spot is also a moving target because Google gets smarter every day. I ran across this infographic the other day through a…
Have you ever paused and thought about what makes a recognizable brand? Think about what you remember about some of the brands you run across, but not the billion dollar companies with massive marketing budgets. What are some of the small companies you’ve run across that still had a memorable brand? Without a recognizable brand,…
