The One App I Can’t Live Without And You Shouldn’t Either

The one app you need on your smartphone is a password manager. It create unique and complex passwords.

There’s only one type of app that nobody should live without. It’s not a productivity app and it’s not a health app. It’s also probably not on the essential list or the cool list, but it is needed more than any of the essentials. Whether you’re a business owner or an employee, this app should…

Learn to Approach Social Media Effectively

Learn to approach social media effectively.

Social media is an extremely powerful way to communicate directly with your customers. The key is to approach it as a way to communicate, though, never to sell. Learning to approach social media effectively is necessary to find any value in it. I’m going to cover three things you can do to help your business benefit from…

Landing Page Search Optimization: Should You Bother?

Landing page search optimization. Should you bother?

Last week I read a thoughtful article about landing pages. It was about the need to stop picking the landing page details apart thinking they matter. Button color? It probably doesn’t matter if it’s orange or green as long as it stands out. Nope, it’s not always about aesthetics, but it is always about standing…

My Advice On Starting a New Business

Advice for starting a new business.

I’ve always had a passion for starting new businesses and learning new things. While I’ve never built anything into a multi-million dollar business, I have been proud of what I’ve created and accomplished over the years. I’ve been able to support myself through school and have always done business on the side while working a…

Be Where Your Customers Are

Be Where Your Customers Are - Hang Out Where They Hang Out

Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though,…

17 Things Your Small Business Website Needs, 11 It Might

17 Things Your Small Business Website Needs, 11 It Might

Every small business website needs a purpose. These small business website needs will help you understand what you need to focus on for a successful business website. With the right items, the website can meet business goals and contribute to the success of your business.

Are Microsites Worth Your Time?

My designer says he needs to create microsites for me. Are microsites worth my time?

I’ve received a lot of questions about microsites. There are many companies who believe microsites are great for SEO (search engine optimization). these companies put focus (and their client’s money) on them. There is some confusion around what a microsite, landing page, or local page is, though. Because there is confusion with most users between microsites, landing pages,…

Three Final Ways To Grow Your Email List

Three final email list growth tactics

I previously wrote about 8 great ways to grow your email list. Each way was covered briefly which I expanded upon with several articles prior to this one. I’m going to combine the last three into this one article because none of the last three need much detail. The last three are: Sign Up Everywhere: put…

Share Your Skills With Others To Build Your Business

Share with others to grow together.

Hopefully, you were able to catch up on the posts I’ve written in the 8 great tips to grow your email list series. If you haven’t, don’t worry, this post is independent of them. You may still want to check them out because it will help you grow your email list. You’re The Expert You…

4 Ways To Tell Website Visitors To Subscribe

4 ways to tell website visitors to subscribe

Growing your email list is important to your business growth online. I briefly covered 8 great tips to grow your email list. Now it’s time to cover in more detail how you can scream out at your visitors without actually screaming at them :) When someone visits your website they’re often focused on whatever it is they’re…

Achieve Email List Growth with A Giveaway

Achieve email list growth with a giveaway

Achieving email list growth with a giveaway can skyrocket your subscriber numbers, but it’s not that easy. You’ve received 8 great tips to grow your email list, but applying those may be a challenge. There are some things to specifically keep in mind when using a contest or giveaway to grow an email list. This post will…

Use Coupons To Grow Your eCommerce Email List

Grow your eCommerce email list with picture of shopping cart with letter in it.

Growing an eCommerce email list can be done in many of the ways I mentioned in 8 great tips to grow your email list. There is one growth method an eCommerce website can use that most other websites can’t though. Giving new customers a coupon if they subscribe to receive your newsletter is a great…

What To Offer To Get New Email List Subscribers

You have to give something to get something to get new email list subscribers.

Last week I provided 8 tips to grow your email list. Each one of these tips needed a bit more elaboration to add value and help with figuring out the logistics to do it. This post gives you more information about the first tip,  to offer something. It also elaborates more on what to offer to get…

8 Great Tips To Grow Your Email List

8 tips to grow your email list

Maintaining a relationship with your client’s is essential to your business, this post will give you some great email marketing ideas to grow your email list, the best way to stay in touch. An email list is still the best way to find qualified leads for your business. Even with the growth of social media…

Unlock The Power of Twitter, Enable Twitter Analytics

Enable Twitter Analytics to fully benefit from social media.

Social media is great for connecting with people in your industry or even potential clients. Even though it’s great for connecting, if you don’t know how you’re doing then you don’t know where to improve. There’s an easy way to understand how well you’re doing on Twitter, enable Twitter analytics. Below is what your standard…

Keep Customer Data Secure, Your Top Priority

Your top priority should be to keep customer data secure.

Your top priority when doing business online is to keep customer data secure. That doesn’t mean only if you’re in eCommerce and accepting payments, that means everybody. It seems that every few months there’s another large company in the news for having customer data stolen from their computers. While it’s not always known how the…

Is It Time To Consider A Small Business Rebrand?

Time for a small business rebrand

Has it ever seemed like your business isn’t moving ahead as fast as you’d like it to? Or growth seem a bit stale? It’s common for that feeling to creep into your mind once in a while. But how do you know if it’s a passing feeling, something bigger at play, or something a fresh…

The One Resource You Need For Free Stock Photos

One place to find all free stock photos.

There are so many places you can turn to online for free stock photos. For every free image website, there are 100 posts and lists of those image services. That’s a bit overwhelming right? Each time I see one of those lists I get a bit of anxiety because I know it’s too much information.…

Create Better Content Than Your Competitors + Infographic

Create better content than your competitors.

This post provides an easy to reference infographic and full details to help you create better content. Ranking for the #1 spot on Google takes a lot of work and time. Ranking for that spot is also a moving target because Google gets smarter every day. I ran across this infographic the other day through a…

Be An Instant Hit, Make A Recognizable Brand Online

Be An Instant Hit, Make A Recognizable Brand Online

Have you ever paused and thought about what makes a recognizable brand? Think about what you remember about some of the brands you run across, but not the billion dollar companies with massive marketing budgets. What are some of the small companies you’ve run across that still had a memorable brand? Without a recognizable brand,…