What makes or breaks your brand? A lot of things but at the center of it all is your small business logo. The logo is at the center of defining your brand while your website is at the center of converting visitors into customers.
Sometimes it’s helpful to get an idea what other small business owners goals are for the next year. This 2017 small business goal roundup will help give you an idea of what others are doing.
Building strong brand relationships will help you make necessary connections with your customers to grow your business online. Learn some things you can do to create a more personal connecting with your customers by taking advantage of your small business status.
The one thing you need for successful small business marketing online is always help. Being successful at marketing your business online relies on your willingness to help others accomplish their goals. Now is a good time to learn what you can do to market your small business online.
The future of content marketing is looking positive because everyone is looking for a way to build a steady stream of leads that doesn’t require constant babysitting. The content marketing future is bright but it’s important to find the right mix for your business and the right types of content.
When starting your business the most difficult part is finding your first customers. Your job is to get the word out there because you’re not established and nobody knows what you do. The big questions is: how do you go from zero to getting your first customer. There’s no way to get around putting in […]
General social media networks are hard to reach people on. There are many opportunities on niche social media networks, though. Learn how to sign up and fill out your Nextdoor business page to reach local customers. It’s a localized social media network which means less competition and more opportunity for you.
Writing a good blog post is never easy. There are so many topics to choose from. Staying on topic is also a challenge. You want to go with what sounds interesting now and not what fits your overall blog, right? These three things will help you create awesome blog posts by looking at the bigger picture […]
Most of us realize that people live in a fast paced world and expectations are high for quick access to everything. The information we’re looking for is always available at our fingertips and we expect it to be. At home we have a smartphone in hand and a laptop within a few steps. Out and about […]
Have you thought about what your brand personality is? What are you trying to communicate to your customers to create an emotional connection? Over the long run your brand personality will decide how well received your small business is with potential customers. It can mean you either successfully find a place in customers hearts or are […]
Yelp is still the cornerstone of online business review directories. As a small business, your Yelp business profile gives you direct reach to consumers looking to buy what you sell. Other business directories existed before Yelp, and many have arrived after filling niches, but Yelp remains the biggest and most used. This article will help you […]
Before you even sign up for a free Yelp account, read this to prepare. As soon as you sign up for a Yelp account, their sales people will contact you to sign up for Yelp advertising. Make sure you’ve already made a decision before you commit to or reject anything.
When you’re starting your small business and also in the first several years, customer referrals are a powerful way to build business. Referrals that you get for your business aren’t always what you might think, though. People don’t refer customers to you just because. There are two major reasons why someone might refer a customer to […]
Blogging is an amazing way to increase your skills in your industry while showing others you’re the expert. There are many blogging tools that allow you to do that easier and more efficient. Hopefully, your small business has a blog, if not it’s time to evaluate if it’s a good decision for you. If you don’t have a […]
Customer referrals are the most important source of new customers for your business. Referrals come from a lot of different places both online and offline but it doesn’t matter where they come from. If someone has worked with you before and they had a good experience, they’ll tell others about you. Referrals from customers are awesome because they […]
When starting your business, cash flow is one of the biggest problems. Luckily there are some free advertising ideas you can use to build brand authority and grow your business. I was fortunate enough to give one of 25 free advertising ideas in this article for small business professionals. The idea I provided was to build authority by […]
Wouldn’t it be nice to automate some of the tasks that help your business grow? It’s not nearly as difficult as you might think to automate a task that helps your business stay relevant to customers. An automatic newsletter can do just that by providing a steady stream of content from your blog or a news website. You […]
Your customers are unpredictable. Especially how they use the Internet to find companies online. Connecting with your customers who receive your online brand well relies on effective small business mobile marketing. Where does mobile marketing start for your business? Your website. That’s why having an awesome website that works well on customers smartphones is essential […]
There are few well-defined black or white answers in life. There are many grey areas that aren’t easy to define. Then there are those instances where there are several variables. Organic vs paid marketing is one of those things in life that relies on variables. Depending on the stage your business is in, you’ll probably approach marketing differently. Your marketing also […]
Times have changed since the days of finding a company in the yellow pages, on bulletin boards, and in-person referals. It was both easier and more difficult to find a good company. Doing business online has changed things, though. Understanding why people visit your business online is an important step towards setting goals. Before you spend time putting […]