If done right an expert roundup can be a boon to your SEO efforts. If done wrong (which is often more common) then it can waste a lot of your time. When an expert roundup is put together purposely woven with a story and quotes they can be both powerful and provide many great backlinks.
Digital marketing is always shifting but there are 8 strategies that have been fading for some time. These fading digital marketing trends are finally having their final hurrah in 2018 as they fade into oblivion. Learn what you should be shifting away from and enjoy the infographic also.
As you’re building your local business online presence you’ll find there are a lot of options for how to promote your business online. A focus is necessary. Read this to learn how to focus on the right place to manage your local business online reputation.
The search landscape is changing and expectations from consumers are becoming higher. The shift is happening for how people search for local businesses. As a small business though your job is to be seen by local customers. This article will help you target local customers with a local business that’s more likely to be seen by your customer.
I’m giving away my secret to search engine optimization (SEO) and 3 of the most important tools I use. My easy small business SEO keyword strategy will leave you with enough keywords to last you a month. You’ll have a month worth of quality keywords that will provide you endless ideas for writing quality content and ranking your website better.
If the question of whether or not you need search engine optimization lingers in the back of your mind, here’s your answer. Yes, if you want visitors to your website then you do need SEO.
Search engine optimization is based off a lot of bits and pieces but it all comes down to a human-friendly SEO title. The first thing people searching see is the title which determines their interest in your listing. Focus on creating a title that’s interesting and accurate.
Having a plan to reach business people through B2B digital marketing requires a thorough knowledge of who you’re targeting. That means having a deep understanding of who your target audience is. Understanding the value you will provide them free and paid. Then reaching them in the place where their journey to solve their problem begins.
Travelers are a different type of consumer because of the unique ways they’re likely looking for businesses. If part of your target audience is travelers in your area then meeting travelers needs is necessary for your business to thrive. You’ll learn how to exceed these heightened standards with a seamless online presence that works well for traveling consumer’s journey.
The titles and meta descriptions on your website are the first steps to better SEO and more traffic for your business website. Learn why they’re both so important and how you can optimize them to get more traffic to your website.
You’ll find the ultimate guide for setting up your Google My Business profile is packed full of great tips and templates. It will help you rock Google search results to make your online presence even more impressive. With this guide and a little work, you’ll reach new levels in the most important Google search rankings.
You’ll receive a steady stream of valuable leads for your business with proper search engine optimization. This search engine optimization benefit will be one of the best sources for bringing new leads to your business online. It’s like hiring a new employee that doesn’t sleep or take breaks.
A high search engine ranking isn’t the best goal for a small business website. There are a lot of other goals that are more likely to be achieved. Not only that but valuable lead generation doesn’t come from high search engine rankings, it comes from targeted search engine rankings.
Your small business has access to some of the same tools large corporations are using for marketing their business online. Small business content marketing is a great tool for you to reach valuable leads when you’re just starting out. It doesn’t take an expensive content marketing budget to achieve because there are many free or inexpensive tools out there for your small business to use.
An efficient and fast small business website has a direct impact on how well your website works for you. Efficient small business website images plays a huge part in your website. Search engines partially rank your website on speed and even more important, visitors will judge whether they wait for your website to load in seconds.
The future of search engine optimization is moving away from being all about search engines to being more for the people they serve. This post covers the changes that will happen and how it will benefit your small business by moving away from the old ways.
By avoiding this one big beginner SEO mistake you’ll reach the right audience for your small business. Not only will you increase your brand reach, you’ll create content that benefits people more. This leads to visitors being more likely to become your customer and join your newsletter.
Your company is in the business of helping people and making money while doing it. Customers will undoubtedly visit your website. Desktop converts better but there are a lot of reasons for that. Learn why they convert better and why it doesn’t matter. You’ll learn some things you can do to to get business easier.
This post was recently updated with an advanced keyword research tool on December, 26, 2016. In case you missed it, the last post on The Online Presence Blog was about blogging tools you can’t live without. This week is all about optimizing blog posts for search with search optimization tools that make it easier. Even […]
Many tasks you’ll need to do for your business online requires you to become a search pro. Not only does search help you learn more about your industry, it lets you find competitors and customers. More important than simply searching for information, though, is to search for it intelligently using the tools you have available. There’s one […]