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The Blogging Mistake Your Business Can’t Afford

The one blogging mistake your business can't afford over coffee spilled on pile of papers.

There’s a lot to think about when blogging. One of the most difficult things to think of when starting or writing your blog is what to write about. The top business blogging mistake stems from not knowing what to write about on your business blog. Because blogging takes a lot of your time, making this mistake…

Ideal Blog Post Length: Your Mileage May Vary

The Ideal Blog Post Length with stack of papers with writing on them in background.

Last week I wrote about why you must have a business blog. Keeping with that theme, I want to make it clear what the ideal blog post length is for your posts. There’s many different answers out there and it can have an effect on how your blog posts do in search engines and on social media.…

Why You Must Have a Business Blog

Why you must have a business blog over man writing on notepad

Exposing customers to your business builds brand recognition and trust. The more you put your business out there the more likely it is to be seen. Similarly, the more you blog, the more likely customers are to see your business. A business blog is a great way to build brand recognition and trust with customers. The…

Grow Your Business: Online Brand Design With Content Marketing

Chess pieces in the background with text overlay "Online Brand Strategy." Online brand design with content marketing.

Building a reputable brand online takes time and perseverance. With an effective content marketing strategy, it can be less painful, though. A good online brand design must take into account content marketing. Designing an online brand takes into account many factors. Some of those factors are social media presence, search engine optimization, and your website. Possibly the…

Proper Email List Etiquette (Don’t Spam People)

Door with mail hole that says no junk mail. Email List Etiquette puts you in a better position.

Sending an email that’s seen as spam could have a cost for your business. Learning proper email list etiquette is easy and your business will look good for practicing it. Every day billions of emails are sent all over the globe. Most of those emails are spam. If you aren’t careful and learn the basics of email etiquette,…

Why I Do What I Do

Why I Do What I Do: Making Business Goals and Meeting Business Goals

Every business needs a why behind it. Why it was started, why it’s still here, and why it should exist 10 years from now. I wanted to share the why and more behind my business. Exprance started out after I built a course to help people build their personal brand website, portfolio, and blog. I created this website…

Master The Start Of Your Small Business Blog

Woman typing on a laptop with text overlay: How to start a small business blog.

You realize how important a small business blog is to your success online. Isn’t that why you’re here? Content is king when it comes to the Internet and getting people to care about how your business can help them. If you don’t have something awesome, unique, and helpful, your small business website will be limited…

Build Lasting Client Relationships: Make Friends Not Sales

Build Lasting Client Relationships: Make Friends Not Sales. Picture: Business man in suit with jacket off fixing his bicycle tire.

Think of a company you love doing business with. One that you’re passionate about and going to them is a no-brainer. You know, the one who, even if the competition is cheaper, you won’t ever jump ship. That’s the company you want to look towards to learn how to build lasting client relationships. For me one of…

4 Blogging Tips For Beginners To Make A Successful Blog

4 blogging tips for beginners overlaid over man writing on a notepad with laptop in the background.

Getting started with anything is usually an overwhelming process. Have you ever felt overwhelmed at first when you started learning something new? Blogging is no different. These 4 blogging tips for beginners are meant to help you feel a bit less overwhelmed. There’s a learning process that goes into blogging that takes time and patience. Don’t…

Growing Your Business With Online Brand Design

Learn to Grow Your Business Online

Your business should be online because that’s where a lot of your customers are. Online brand design will help you create an online presence that reaches your customer and helps grow your small business.

Smartphone Marketing: 11 Free Apps That Will Help You

Hand holding an iPhone using Instagram with text overlay: 11 free app to help you do smartphone marketing better.

Last updated July 29, 2018 with updates to the YouTube app. The world is on the go. Nobody stays still to listen to your message very long. Your best chance is to make your message concise and make it interesting. It has to capture attention within seconds. Luckily there are tons of smartphone marketing tools…

Budget Marketing Online How To For Business Growth

Learn how to use budget marketing methods online to achieve business growth.

Doing anything on a budget is no fun (but always necessary) and budget marketing is no different. To make things a bit more interesting, I’m going to talk about a few things that will help you do some marketing on no budget. Some ideas I mention assume you do have some basic framework in place…

Learn to Approach Social Media Effectively

Learn to approach social media effectively.

Social media is an extremely powerful way to communicate directly with your customers. The key is to approach it as a way to communicate, though, never to sell. Learning to approach social media effectively is necessary to find any value in it. I’m going to cover three things you can do to help your business benefit from…

Be Where Your Customers Are

Be Where Your Customers Are - Hang Out Where They Hang Out

Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though,…

17 Things Your Small Business Website Needs, 11 It Might

17 Things Your Small Business Website Needs, 11 It Might

Every small business website needs a purpose. These small business website needs will help you understand what you need to focus on for a successful business website. With the right items, the website can meet business goals and contribute to the success of your business.

Three Final Ways To Grow Your Email List

Three final email list growth tactics

I previously wrote about 8 great ways to grow your email list. Each way was covered briefly which I expanded upon with several articles prior to this one. I’m going to combine the last three into this one article because none of the last three need much detail. The last three are: Sign Up Everywhere: put…

Share Your Skills With Others To Build Your Business

Share with others to grow together.

Hopefully, you were able to catch up on the posts I’ve written in the 8 great tips to grow your email list series. If you haven’t, don’t worry, this post is independent of them. You may still want to check them out because it will help you grow your email list. You’re The Expert You…

4 Ways To Tell Website Visitors To Subscribe

4 ways to tell website visitors to subscribe

Growing your email list is important to your business growth online. I briefly covered 8 great tips to grow your email list. Now it’s time to cover in more detail how you can scream out at your visitors without actually screaming at them :) When someone visits your website they’re often focused on whatever it is they’re…

Achieve Email List Growth with A Giveaway

Achieve email list growth with a giveaway

Achieving email list growth with a giveaway can skyrocket your subscriber numbers, but it’s not that easy. You’ve received 8 great tips to grow your email list, but applying those may be a challenge. There are some things to specifically keep in mind when using a contest or giveaway to grow an email list. This post will…

What To Offer To Get New Email List Subscribers

You have to give something to get something to get new email list subscribers.

Last week I provided 8 tips to grow your email list. Each one of these tips needed a bit more elaboration to add value and help with figuring out the logistics to do it. This post gives you more information about the first tip,  to offer something. It also elaborates more on what to offer to get…