Learn about the 5 aspects of organizing a successful marketing campaign for your small business. These basics will help you choose the right tools, create a knowledge library, create webinars, focus on customer’s needs, and create a documented content strategy.
If you aren’t looking at your business website in the right way, you’re missing out on a valuable resource to grow your business. A website purpose should go beyond looking pretty and showing information. A website should be the most valuable lead generation tool in your business.
A high search engine ranking isn’t the best goal for a small business website. There are a lot of other goals that are more likely to be achieved. Not only that but valuable lead generation doesn’t come from high search engine rankings, it comes from targeted search engine rankings.
There are both paid and organic methods you can use to reach traveling customers. There are also two types of traveling customers who you can reach with different targeting methods. This article will help you understand and use the different targeting methods to reach customers for your small business who are traveling but have no plans yet.
If you’re anything like most business people there’s no shortage to emails you’re sending every day. Each one of those emails has a purpose and you’re hoping to get a response also. There are some simple actions you can take to increase email response. I ran into an amazing article from Boomerang the other day which […]
Entertainment marketing is blurring the lines of video. People no longer watch video on a TV with regular advertising breaks. Video is consumed on multiple devices from different sources in a very different way from the past. Read this to understand video better and how these changes can make it easier for you to reach specific audiences.
Thought, purpose, and goals are the cornerstone of your small business and its online presence. A small business purpose will help guide you through the necessary thought to accomplish your goal.
If you’re running a restaurant, your online presence is a great opportunity to bring in new customers. There are barriers and benefits to a restaurant online presence. This post will arm you with the knowledge you need to decide the best way to grow your restaurant.
Learn the business cycle that will help you achieve success. Achieving success in your small business is all about making goals, marketing to reach those goals, and finally reaching success. Your online marketing goals is the important central piece of the business growth puzzle.
There’s opportunity in video content to expand your small business online presence. It has to be the right type of content, though. Small business video content has to make people want to watch and keep them watching. That means entertaining them or educating them on something.
Your small business depends on being seen by customers as trustworthy, professional, and dependable. Learn why a branded email address for your small business will help establish yourself with customers and build trust. The impressions you leave on potential customers will determine if they ever become a customer.
This post will help you set up your small business YouTube channel. YouTube will give your small business access to thousands of consumers you attract with great video content. With a well set up YouTube channel, you’ll have a great online presence that will help reach potential customers and bring them into your small business as a new lead.
Thinking of good blog post ideas is only part of the puzzle. There needs to be good ideas that are also something that help draw in your audience. There are plenty of sources you can use to gather good and useful blog post ideas.
A small business website is useful if you want to always do all the work to drive visitors to it. There is a better way, though. Learn some of the basic techniques to create a useful small business website that does more than provide information. Drive visitors to you and capture those visitors as leads to become customers.
Your brand logo represents your business at a glance to your customers. A cheap logo definitely looks cheap especially over time and it may represent your brand as such. Cheap might not be the way you want to be seen by customers. Or maybe it is?