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THE ONLINE PRESENCE BLOG

For Small Businesses

How to Protect Your Digital Content from Being Stolen

How to Protect Your Digital Content from Being Stolen
Theifs are out there and they will copy your content for their own benefit. These tips will help minimize theft and protect you in the case your content is copied. Sometimes letting the theft happen isn't a big deal either, it could benefit you.

Write The Perfect Job Description and Attract The Right Talent

Write The Perfect Job Description and Attract The Right Talent
Looking for the right candidate to fill a position in your company can be a daunting task, especially if you are starting from scratch. There are many job applicants in the market, but which of them is the right fit for you?

10 Copywriting Strategies Every Entrepreneur Needs To Know

10 Copywriting Strategies Every Entrepreneur Needs To Know
If you're an entrepreneur then these 10 copywriting strategies will help you write better copy. They'll have you connecting with your audience better, building trust easier, and selling your product. A lot of your brand message comes down to your copy. This post will help fine-tune your copywriting ability.

Business Websites Still Matter For New & Returning Customers

Business Websites Still Matter For New & Returning Customers
Business websites still matter if they're for the right reason. A website without the right purpose can be a waste of time and money. That's why DIY websites sound like a good idea but can be a drain on your resources.

How To Promote Your Business On Nextdoor With Events

How To Promote Your Business On Nextdoor With Events
There are limited options for promoting a business on Nextdoor. Only some types of businesses can advertise on Nextdoor. If you're creative there are some ways to promote your business on Nextdoor. They involve events but you must use them in a very specific way.

Sometimes You Have To Make A Business Strategy Pivot

Sometimes You Have To Do The Business Strategy Pivot
What has worked in the past may not work in the future. That's why it's always important to analyze your strategy and when necessary do the business strategy pivot. Shift resources towards what's working the best even if it means taking some resources away from a strategy that is working okay.

4 Tips for Writing The Best B2B Emails For Effective Lead Generation

4 Tips for Writing The Best B2B Emails For Effective Lead Generation
These 4 tips will help you write better B2B emails that will more effectively generate leads. Email still remains the most effective marketing channel even though digital marketing has changed a lot. Generating leads with email can be effective if done right. These tips will help.

Who Can Advertise And How To Advertise On Nextdoor

Who Can Advertise And How To Advertise On Nextdoor
There are two types of advertising on Nextdoor currently. Nextdoor calls them sponsored posts. To advertise on Nextdoor you either have to be a major national brand or a real estate agent/real estate broker. Local businesses and small businesses still aren't able to sponsor posts.

Why Nextdoor Recommendations Matter And How To Get More

Why Nextdoor Recommendations Matter And How To Get More
Reviews and recommendations are a powerhouse for driving more consumers to your local business. For certain industries, Nextdoor recommendations makes sense. They're a good way to increase your reach to local neighbors on the Nextdoor app.

10 Overlooked Ways To Establish Trust With Your Audience

10 Overlooked Ways To Establish Trust With Your Audience
Trust is important to build online for every business. Learn 10 overlooked ways you can establish trust online with your audience. Without taking the steps to build trust with your audience it will be harder to get business. Learn to establish more trust.

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