There are two types of advertising on Nextdoor currently. Nextdoor calls them sponsored posts. To advertise on Nextdoor you either have to be a major national brand or a real estate agent/real estate broker. Local businesses and small businesses still aren't able to sponsor posts.
Reviews and recommendations are a powerhouse for driving more consumers to your local business. For certain industries, Nextdoor recommendations makes sense. They're a good way to increase your reach to local neighbors on the Nextdoor app.
Trust is important to build online for every business. Learn 10 overlooked ways you can establish trust online with your audience. Without taking the steps to build trust with your audience it will be harder to get business. Learn to establish more trust.
Social proof has always been important for businesses but today's social proof is more verifiable than ever. Business review sites give you the opportunity to get more customers with trust, social proof, and more visibility. It's becoming harder every day to run a business without a high quantity of good reviews.
Conversations are happening everywhere online, thousands a minute. That's why your business online reputations matters a lot. It's hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.
Sending email as a business is a touchy subject. Plain text email vs. visual email is something every business has to weight carefully. With plenty of testing you can understand what works best with your audience.
The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.
If done right an expert roundup can be a boon to your SEO efforts. If done wrong (which is often more common) then it can waste a lot of your time. When an expert roundup is put together purposely woven with a story and quotes they can be both powerful and provide many great backlinks.
The difference between SEO and SEM seems to be all in semantics but it's not. Read this to learn why the difference matters to your business. Each one plays a very different role in your strategy to grow your business online.
Facebook is a powerful place to advertise your business IF you approach it right. With Facebook ads deep targeting you can approach it right by helping a well made ad reach the specific audience you need for your business.